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During the pandemic, brick-and mortar-businesses of nearly every kind have seen a decline in foot traffic, and the food service industry has been hit particularly hard. Many restaurants haven’t survived. In the midst of this, you might assume more customers would flock to third-party delivery services, such as Grubhub, DoorDash and Uber Eats, which allow people to conveniently and safely order food from home or work. Yet recent research from Quikly shows this isn’t necessarily the case.
It can be hard to get consumers to do anything when they're inundated with digital offerings and outreach. Incentives are a great way to engage consumers and influence behavior, helping you meet your marketing goals. But it might not be in line with your brand or best for your bottom line to continue to mark down products or services.
