Consumer Psychology
The consumer psychology behind holiday marketing
The holiday season offers an opportunity for marketers to help consumers find and buy gifts for their friends and family that will hopefully bring feelings of joy and love.
Consumer Psychology
The psychological benefits of buying gifts for others
At one point, the average American household spent 2% of their annual income on gifts, according to research cited by consumer psychologist Shilpa Madan. She pointed out just how significant that number was in the grand scheme of spending after explaining that it was actually old data from 2013.
Conversion Rate Optimization
Tested conversion rate optimization ideas every e-commerce website can use
It goes without saying that the e-commerce business niche is quite competitive. So here comes the question: Are you doing as much as you can to win this race?
When in doubt, conversion rate optimization (CRO) is precisely what you need to focus on first. In simple terms, it’s a system of steps to get more sales without increasing traffic.