Quikly Blog

Consumers are complex creatures. Luckily for marketers, there’s a field of study designed to help consumer-facing brands better interact with their audiences. It’s known as consumer psychology, and it comes with a fair share of benefits.

Loyalty programs aren't just a designated channel for brands to offer personalized rewards and incentives to repeat customers. They’re also a strong platform for exercising consumer psychology principles. Scarcity marketing is a tool for encouraging urgency in consumers. Together, the two powerhouse marketing strategies help build brand loyalty — and fast.

Sometimes, creating a sense of urgency in consumers that motivates them to act is as simple as promoting feelings of familiarity. 

Consumer psychology is more commonly used in e-commerce than one might think. Many retail brands have incorporated psychological elements into their online presence, but spotting it may take a little help from consumer psychology experts.

Black Friday is right around the corner, but some brands have gotten a head start on their marketing before the holiday season. As consumer expectations for Black Friday heighten and promotions get even earlier, having stand-out marketing is vastly important.

If there’s one thing consumer psychologists and marketers can agree on, it’s that consumers appreciate simplicity. 

It’s no secret that mobile apps have a lot to offer brands that take advantage of their many benefits. One of the most notable benefits of mobile apps is the instant line of communication with consumers that gives insight into what catches their attention — including brand incentives.