Mobile apps are quite the popular attraction for brands and consumers, but what is it that makes them so special? We’re glad you asked.
What might seem like a small icon on a standard smartphone is actually a highly beneficial marketing tool with an even bigger impact on customer acquisition, brand loyalty and revenue rates.
We’ve compiled a list complete with six noteworthy benefits to having a mobile app.
1. Immediate line of communication between brands and customers
Have you ever wanted to purchase a product or speak to a customer service representative, but it was far too late in the day for your request to be met?
It can be a frustrating experience. Thankfully, mobile apps provide customers with immediate, around-the-clock access to your brand whenever they think of you!
In other words, they provide a clear pipeline between your brand and its customers.
2. High customer acquisition rates
Mobile phones are everywhere. This isn’t news to you, of course.
The fascination with cellular devices has dramatically impacted how consumers interact with brands — and the frequency at which they do so.
Mobile apps can be found on almost every smartphone, and with so many consumers having different access to an App Store or Google Play Store, there are multiple opportunities to reach consumers and show them the many benefits of your app.
Looking for a few ways to inspire consumers to check out your app? Remind them of these perks:
- First dibs on new promotions
- Exclusive in-app content
- Easier shopping experience
- Convenience of virtual shopping
3. Increased revenue
Along with its many other benefits, mobile apps can also help boost sales for your brand.
Similar to many other marketing channels, mobile apps are designed with the customer in mind. As a result, when using well-designed mobile apps, customers benefit from easier access to the content they’re looking for, more options than what they might find in-store, and a heightened focus on loyalty and customer satisfaction.
With all of these benefits, it’s no surprise that customers would feel more comfortable increasing the amount of purchases they make.
4. Heightened brand awareness
How often would you think about something if you saw it every time you looked at your phone? Pretty often, right?
Heightened brand awareness is another major benefit businesses experience from creating a mobile app.
While some customers might only think about a business when they run into a promotion or need a certain product if they don’t have an app, customers with a mobile app will be encouraged to think about your brand when they see your app. Coming into contact with your app may entice customers to click on the icon, browse around and purchase a product.
5. Increased convenience
We all know that customers enjoy quick, convenient interactions during their shopping journey — so it makes total sense that 85 percent of consumers prefer a mobile app over a website optimized for mobile devices.
According to Marketing Dive, consumers link mobile apps back to faster service, which allows them to quickly resume their day instead of dealing with a complicated purchase. Some consumers prefer the user experience with a mobile app due to its layout and design, saying that the app makes it easier to shop.
Typically the hub for a customer’s individual history with a brand, your mobile app is the prime destination for customized content.
Depending on your brand’s mobile app functionalities, your consumers will be able to interact in a number of different ways, including: creating a wishlist, seeing product recommendations, accessing your customer hotline/chatbot, viewing information regarding VIP memberships, and more.
We’ve discussed the benefits of personalization before. As a reminder, tailored content helps to promote an easier shopping experience and even offers brands valuable insight on current consumer preferences.
When it comes to the benefits of having a mobile app for your brand, there’s no limit to what this technology can do.