Quikly Blog

What happens when consumers feel brands are offering too many valuable options? While this might sound like a good problem to have, brain science says otherwise. Psychologists refer to this as "choice overload," and it can have a major impact on how consumers make decisions.

Money is tight, and prices are up. A recession is looming, and many marketers are left wondering what that means for business. 

There’s an old saying that two heads are better than one, and in the case of marketing, that can lend itself to brand partnerships. 

Competition is a results-driven concept — one that originated in the brain and has evolved to be a strong consumer engagement tool. This guide is designed to provide context on the value of competition in consumers and how you can implement this psychology in your campaigns.

When a marketing strategy is able to toe the line between innovation and tradition, you can rest assured it’s worth paying attention to. 

Every so often, there’s a collaboration between brands that works so well you wonder how it came about and why consumers responded so positively. 

As a relatively new player in the B2C marketing space, my eyes and ears are open to learning everything I can about the field. That often means I am curious about trends and patterns that are typically labeled as traditional marketing methods.