Quikly Blog

Discover the science behind what makes consumers click "buy now" with actionable insights on urgency marketing, FOMO psychology, and proven tactics that top brands use to boost conversions.

Urgency Marketing

4 common questions around urgency marketing

Even before the pandemic, marketers had to stay nimble in order to keep up with the ever-changing digital landscape. Today, because of the pandemic, part of being nimble includes launching new, effective marketing strategies to garner interest from consumers in the midst of an uncertain environment. After all, consumers can seem less responsive with each passing day.

Consumer Psychology

3 simple ways gamification benefits consumer marketing

Implementing gamification into a marketing strategy can be an effective way to invigorate customers and meet your key initiatives. With a bit of creativity, there is no limit to the many forms this can take.

Restaurant MarketingUrgency Marketing

Restaurants tap into urgency marketing to celebrate 2021's Big Game

The biggest game of the year is surrounded by a lot of hype. Much of it comes from urgency marketing leveraged by restaurant brands, offering sports fans deals they can't resist.

Consumer MotivationConsumer Promotions and Rewards

Top brands are motivating consumers around these specific behaviors

Consumers are more distracted and empowered with their purchase decisions than ever before, making it all too easy to tune out even their favorite brands.

Social Media Marketing

Growing an audience on TikTok

More and more brands are hopping onto TikTok and with good reason.

Consumer Promotions and Rewards

Incentivize consumers with more than discounts

It can be hard to get consumers to do anything when they're inundated with digital offerings and outreach. Incentives are a great way to engage consumers and influence behavior, helping you meet your marketing goals. But it might not be in line with your brand or best for your bottom line to continue to mark down products or services.

Urgency MarketingB2C Marketing

3 simple steps to add urgency to your marketing initiatives

Preparing for the year ahead can feel intimidating, which is why we want to help. Here are a few simple steps for building hype to meet your team’s goals using urgency marketing this year:

Retail MarketingHoliday Marketing

How nine brands amplified efforts around Giving Tuesday

After days of great deals ahead of the gift-giving season comes Giving Tuesday, which has been encouraging people to give back to their communities and favorite charities since 2012. It uses the same consumer psychology that's behind the days just before it: Black Friday, Small Business Saturday and Cyber Monday.

Holiday Marketing

Cyber Monday recap: 11 brands leveraging urgency marketing

The creation of Cyber Monday came from a press release sent in 2005 by the National Retail Federation's Shop.org. It has become an online event that leverages urgency marketing, which uses the same type of consumer psychology that piggybacks off of Black Friday.

Holiday Marketing

7 top brands taking digital Black Friday to the next level

COVID-19 has dramatically accelerated the use of digital as consumers adopt new shopping habits. Retailers have been forced to figure out how to navigate that uncharted digital territory in preparation for Black Friday.

B2C MarketingConsumer Engagement

Communicating with consumers during uncertain times

There is so much happening in the world right now. A pandemic. A historically polarizing and contentious election. A rise in social movements.

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