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    on February 17, 2021 Consumer Psychology

    3 simple ways gamification benefits consumer marketing

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    Implementing gamification into a marketing strategy can be an effective way to invigorate customers and meet your key initiatives. With a bit of creativity, there is no limit to the many forms this can take.

    For example, it’s common for brands to gamify incentives and rewards around some of the biggest games in sports to play up and replicate the competitive theme.

    But this can be a powerful tool all year round. Here’s why:

    1. Satisfies Human Instincts

    Games satisfy a number of human instincts. People are hardwired to compete. It’s in our nature. According to Consumer Psychologist Dante Pirouz, when competition is tapped into, it elicits an emotional and visceral response in animals and humans alike.

    Additionally, by offering a game, you’re giving consumers the opportunity to achieve.

    A Hubspot eBook states: “We know that games satisfy a basic human desire for achievement. Key gamification components that recognize and reward achievement, including points, milestones, badges and leaderboards encourage users to keep playing, reinforcing positive behaviour, spurring healthy competition and driving multiple interactions.”

    2. Adds Novelty

    Bringing game-like elements to your marketing can make for a unique experience. Taking a less traditional approach can help your brand stand out from others who don’t venture from the same old avenues of paid media, email campaigns and traditional media.

    3. It’s Fun

    Plain and simple: games are fun. In a time when people are limited with what they can do, gamifying your marketing efforts can provide your customers some entertainment. Adding excitement to a customer’s life can make for a memorable experience around your brand.

    Games can be a great way to mobilize lapsed customers, reach new ones and engage your existing audience on a number of different platforms.


    Andrea Gonzales-Paul

    Andrea Gonzales-Paul is a brand journalist at Quikly. Her background is in storytelling, specifically working in TV news and documentary filmmaking.