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    on February 10, 2021 Digital Marketing

    Restaurants tap into urgency marketing to celebrate 2021's Big Game

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    The biggest game of the year is surrounded by a lot of hype. Much of it comes from urgency marketing leveraged by restaurant brands, offering sports fans deals they can't resist.

    While consumers couldn't watch the Kansas City Chiefs lose to the Tampa Bay Buccaneers over wings and burgers in their favorite eateries, marketers found ways to incentivize consumers to make purchases online.

    Here are a few examples of limited-time offers that fueled sales:

    Applebee's

    Applebee's told consumers to "get your game face on, your expensive clothes off, and your paper towels out." They encouraged consumers to make online orders with forty free boneless wings for forty dollars on Sunday. Screen Shot 2021-02-07 at 5.35.02 PM

    Wendy's

    To familiarize consumers with ordering off of Grubhub, Wendy's offered free delivery for orders over fifteen dollars for one day only.

    Screen Shot 2021-02-07 at 5.34.11 PM

    TGI Fridays

    This discount really spoke to the moment by offering families who were watching football together at home 25% off for the entire weekend.
    Screen Shot 2021-02-07 at 5.35.52 PM

    Panda Express

    For less than thirty dollars, consumers could score three entrees and two sides directly to their home. The family meal and purchases over ten dollars came with free delivery.
    Screen Shot 2021-02-07 at 5.36.59 PM

    Buffalo Wild Wings

    It wasn't all about discounts to create hype. Buffalo Wild Wings made a bet. 

    The brand said in a statement: "No games this postseason have gone into overtime yet. But we’re going to believe football is saving that extra-session magic for the Big Game. If that’s the case, everyone in the U.S. and Canada will win free wings on February 22, from 4-7 p.m. local time."

    The game didn't go into overtime, but the wager fueled sports fans' excitement on social media. 

    Screen Shot 2021-02-07 at 5.40.37 PMWhile marketers can tap into urgency marketing around special events and holidays using discounts and limited-time offers, this is something they can use all year round. New call-to-action

    Andrea Gonzales-Paul

    Andrea Gonzales-Paul is a brand journalist at Quikly. Her background is in storytelling, specifically working in TV news and documentary filmmaking.