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    on January 15, 2021 urgency marketing, scarcity, FOMO

    Incentivize consumers with more than discounts

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    It can be hard to get consumers to do anything when they're inundated with digital offerings and outreach. Incentives are a great way to engage consumers and influence behavior, helping you meet your marketing goals. But it might not be in line with your brand or best for your bottom line to continue to mark down products or services.

    That’s why we compiled a list of incentives you can use other than discounts.

    7 Consumer Incentive Ideas

    1. Gift cards

    A gift card can go a long way by motivating consumer behavior from an audience who is interested in your brand.

    2. Exclusive access to products

    Let your consumers be one of the lucky few to experience a special product.

    3. Prize packs

    Inspire consumers to act fast with a bundle of items.

    4. Experiences

    Tap into experiential marketing by giving consumers an event to look forward to.

    5. Brand rewards

    Whether it’s merchandise or cash back, brand rewards are a sure way to incentivize consumers.

    6. Loyalty points

    Foster existing and new relationships with consumers by offering loyalty points.

    7. Philanthropic efforts

    Make a donation on a consumer’s behalf to an organization that ties to your brand, or the causes they care about.

    While discounts engage consumers, it can be helpful to remember that there are other ways to drive consumer behavior.

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    Andrea Gonzales-Paul

    Andrea Gonzales-Paul is a brand journalist at Quikly. Her background is in storytelling, specifically working in TV news and documentary filmmaking.