Quikly Blog

As states and businesses continue responding to the pandemic, brands are struggling with how to navigate both an uncertain and unstable economy. Marketers are trying to figure out how to re-engage customers and accelerate sales, and they’re doing so in uncharted territories.

The coronavirus has forced most industries to shift the way they do business. But the effects of this pandemic have hit retail especially hard. 

It’s obvious that the pandemic has changed the way consumers behave. People have been told to stay home, they’ve lost their jobs, and they also see things like aisles of missing toilet paper.

It’s hard to do virtually anything right now because the coronavirus has made it unsafe to be around people. So consumers have been relying on the internet more than ever before. 

Because of the coronavirus, people have been confined to their homes and glued to their devices. We wondered how this was affecting consumer purchasing behaviors, so we began by interviewing millennials.

It feels a bit tone-deaf to talk about time and money when thousands are dying from the coronavirus. But the truth of the matter is, consumer behavior is shifting as people are mandated to stay home in order to remain healthy. This is already affecting the economy, and the way marketers are doing their jobs. And the pandemic will certainly have lasting effects on individuals that could be unpredictable.

In the midst of the coronavirus pandemic, people have been forced to behave differently in order to stay safe. This has not only shaken the financial market, but also society at large.

Marketers are in uncharted territory. Never has the country come to a near standstill because of a pandemic in modern times.

Ah, yes. The ancient story of the “unread email.” It’s an unfortunate reality that every marketer has come to expect.