Quikly Blog

The increase in the number of boutique fitness studios has continued to grow this year. According to the 2019 IHRSA Global Report, it doesn’t look like it’s going to stop anytime soon.

On Thursday, November 21, H&M held a grand opening event for its new location in Detroit on Woodward Avenue. The event drew hundreds of people. Of course some of the draw came from an excited city gathering around a brand they love — but we also noticed key psychology tactics in H&M’s marketing strategy that made the day such a success for the company. 

There are over 4 million total podcasts registered around the world. And if you're interested in the fascinati

In 1983, a sensation occurred in the form of the Cabbage Patch Kids. The public’s desire for what was marketed as the ugliest doll in the world became so dire that literal riots broke out around the holiday season in retail stores across the country. 

This post is part of a series called "B2C Psychology 1.0."

The innate desire to win is a trait that comes from our earliest ancestors. Competition, like scarcity, was once a mechanism used by humans in order to survive. 

This post is part of a series called "B2C Psychology 1.0."

Ever bought a product because your friend has it? Of course you have. And we’ll tell you why.

This post is part of a series called B2C Psychology 1.0

In a world where a single minute on the internet consists of 188 million emails sent, 3.8 million Google searches queried, 4.5 million YouTube videos viewed, and 1 million people logging into Facebook, it can be hard to reach and mobilize target audiences. But understanding the psychology behind why consumers buy is beneficial for marketers to cut through the noise.

This post is the first in a series called "B2C Psychology 1.0."

Dante Pirouz spent years working for an internationally acclaimed advertising agency on Madison Avenue in New York City with large brands, like Johnson & Johnson. Eventually, she was tasked with marketing cigarettes at a time corporations that profited off tobacco products were heavily protested. This got her thinking about the ethical questions surrounding marketing and if there was a better way of advertising that could benefit both companies and consumers.