There are over 4 million total podcasts registered around the world. And if you're interested in the fascinating topic of consumer psychology, there are definitely some good ones in there.
We've compiled a list below with specific episodes to get you started.
To learn more about consumer psychology tactics...
Podcast: "Online Marketing Made Easy Podcast" with Amy Porterfield
Episode: "How to Add Urgency to Your Next Promotion"
There are a lot of implementable tips in this episode. The host takes the listener step-by-step on how to build urgency into promotions. This one sentence in her episode description should be enough to make you press the play button: "There are lots of ways to do this [create urgency], but the best way I’ve found to build it in is with a one-two punch: a combination of bonuses and deadlines."
Podcast: "The Art of Online Business" with Rick Mulready
Episode: "How to Best Use Urgency & Scarcity to Sell More with Jack Born"
Jack Born, founder of Deadline Funnel, explains why consumers tend to procrastinate and how certain strategies, such as those within scarcity marketing, can help people make decisions. There is some great information around flash sales in this podcast.
Podcast: "The Matt Townsend Show"
Episode: "Black Friday Consumerism"
This episode has a lot of interesting tidbits. From how identity can be linked to consumption to "ego depletion," Dr. Ian Zimmerman, from the University of Missouri, gives invaluable insight to the minds of consumers.
Podcast: "Market With Me Quikly" by Quikly
Episode: "The Science of Consumer Narcissism"
This episode dives deep into the world of consumer behavior and psychology. Dr. Colleen Kirk, consumer behavior expert and associate professor of management and marketing studies at the New York Institute of Technology, shares her insights on consumer narcissism and what marketers should know about it.
Podcast: "Market With Me Quikly" by Quikly
Episode: "The Consumer Psychology Behind Conversions"
Matej Sucha is a behavioral consultant, TEDX speaker, and also the CEO and Editor-in-Chief of insidebe.com. In this episode, he breaks down the consumer psychology behind marketing conversions.
Podcast: "Market With Me Quikly" by Quikly
Episode: "The Key to Satisfied Consumers — How the Psychological Flow State Works"
Consumer psychology may hold a key answer to creating and maintaining customer loyalty. It's called the "flow state," and it's also said to strengthen brand awareness. Dr. Eric Frazer, a top psychologist, shares what the flow state means and how brands can encourage it.
Podcast: "Market With Me Quikly" by Quikly
Episode: "Consumer Distractions — and How to Cut Through Them"
Consumer distractions are an unavoidable reality. Jorge Barraza, Ph.D., Director of the Master of Science in Applied Psychology program at the University of Southern California, dives into distractions and how they contribute to market noise.
For a better understanding of neuromarketing...
Podcast: "The Science of Social Media" by Buffer
Episode: "Neuromarketing: Surprising Facts Businesses and Marketers Should Know"
This episode is a wonderful resource if you're new to this topic. The hosts start with a clear definition of neuromarketing. They eventually get into how it can be incorporated into a social media marketing strategy.
Podcast: "Bulletproof Radio" with Dave Asprey
Episode: "Neuromarketing and the Power of Getting What You Want"
Dr. Robert Cialdini, author of "Influence: The Psychology of Persuasion," is featured on this podcast hosted by Dave Asprey. Cialdini explains why he decided to become an expert in this arena and why he kept falling victim to marketing tactics early in life. He now teaches large corporations how to sell products and services ethically.
Podcast: "Marketing Over Coffee"
Episode: "Neuromarketing: Making the Subconscious Conscious"
Pranav Yadav's company, Neuro-Insight US, specializes in neuromarketing. In this episode, he details his research behind how consumers perceive commercials.
Podcast: "Market With Me Quikly" by Quikly
Episode: "Using Consumer Psychology to Cut Through the Noise"
Dr. Matt Johnson also specializes in neuroscience and marketing. He shares this lens throughout this discussion, while taking listeners through the fundamentals of human nature and how that ties back to branding.
Other podcast episodes worth mentioning...
Podcast: "Hidden Brain" by NPR
Episode: "You 2.0: Tunnel Vision"
This episode gets into the negative effects of scarcity with two leading researchers on the subject. It goes into why the brain focuses on things when they're scarce.
Podcast: "How I Built This with Guy Raz" by NPR
Episode: "Zappos: Tony Hsieh"
Any episode of "How I Built This" is worth listening to, but this episode with the founder of Zappos really stood out to us. Guy Raz has interviewed a ton of amazing business leaders, but Tony Hsieh is one that's pretty unique. He owns a company that sells shoes, but only owns two pairs himself. Raz explains Zappos doesn’t really specialize in selling shoes; it's a company that actually sells quality customer service.
Podcast: "The Tim Ferriss Show"
Episode: "How Seth Godin Manages his Life — Rules, Principles and Obsessions"
This interview with Seth Godin, best-selling author and marketing mogul, conducted by Tim Ferriss, is a special one. One highlight is his explanation as to why everyone should blog every day.
We hope this gave you a little more insight as to why consumers buy and how to incorporate consumer psychology tactics into your marketing strategy. As you continue to explore the mentioned podcasts, make sure to subscribe to Market With Me Quikly for more on consumer psychology.
