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    on November 08, 2019 Consumer Psychology

    Podcasts for a better understanding of consumer psychology

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    The number of people listening to podcasts increased this past year, according to Edison Research.

    Their study "The Podcast Consumer 2019" states, "Today, 51% of Americans 12+ have ever listened to a podcast, with 32% having listened in the past month, and 22% in the past week."

    We're within that group of avid podcast listeners, so we wanted to compile a list of episodes that could add value to your marketing strategy. We hope you enjoy!


    To learn more about consumer psychology tactics... 

    Podcast: "Online Marketing Made Easy Podcast" with Amy Porterfield
    Episode: "How to Add Urgency to Your Next Promotion"

    There are a lot of implementable tips in this episode. The host takes the listener step-by-step on how to build urgency into promotions. This one sentence in her episode description should be enough to make you press the play button: "There are lots of ways to do this [create urgency], but the best way I’ve found to build it in is with a one-two punch: a combination of bonuses and deadlines."

    Podcast: "The Art of Online Business" with Rick Mulready
    Episode: "How to Best Use Urgency & Scarcity to Sell More with Jack Born"

    Jack Born, founder of Deadline Funnel, explains why consumers tend to procrastinate and how certain strategies can help people make decisions. There is some great information around flash sales in this podcast. 

    Podcast: "The Matt Townsend Show" 
    Episode: "Black Friday Consumerism"

    This episode has a lot of interesting tidbits. From how identity can be linked to consumption to "ego depletion," Dr. Ian Zimmerman, from the University of Missouri, gives invaluable insight to the minds of consumers.


    For a better understanding of neuromarketing... 

    Podcast: "The Science of Social Media" by Buffer 
    Episode: "Neuromarketing: Surprising Facts Businesses and Marketers Should Know"

    This episode is a wonderful resource if you're new to this topic. The hosts start with a clear definition of neuromarketing. They eventually get into how it can be incorporated into a social media marketing strategy.

    Podcast: "Bulletproof Radio" with Dave Asprey 
    Episode: "Neuromarketing and the Power of Getting What You Want"

    Dr. Robert Cialdini, author of "Influence: The Psychology of Persuasion," is featured on this podcast hosted by Dave Asprey. Cialdini explains why he decided to become an expert in this arena and why he kept falling victim to marketing tactics early in life. He now teaches large corporations how to sell products and services ethically.

    Podcast: "Marketing Over Coffee" 
    Episode: "Neuromarketing: Making the Subconscious Conscious"

    Pranav Yadav's company, Neuro-Insight US, specializes in neuromarketing. In this episode, he details his research behind how consumers perceive commercials.

     

    Other podcast episodes worth mentioning...

    Podcast: "Hidden Brain" by NPR  
    Episode: "You 2.0: Tunnel Vision"

    This episode gets into the negative effects of scarcity with two leading researchers on the subject. It goes into why the brain focuses on things when they're scarce. 

    Podcast: "How I Built This with Guy Raz" by NPR  
    Episode: "Zappos: Tony Hsieh"

    Any episode of "How I Built This" is worth listening to, but this episode with the founder of Zappos really stood out to us. Guy Raz has interviewed a ton of amazing business leaders, but Tony Hsieh is one that's pretty unique. He owns a company that sells shoes, but only owns two pairs himself. Raz explains Zappos doesn’t really specialize in selling shoes; it's a company that actually sells quality customer service. 

    Podcast: "The Tim Ferriss Show"
    Episode:
    "How Seth Godin Manages his Life — Rules, Principles and Obsessions"

    This interview with Seth Godin, best-selling author and marketing mogul, conducted by Tim Ferriss, is a special one. One highlight is his explanation as to why everyone should blog every day. 

     

    We hope this gave you a little more insight as to why consumers buy and how to incorporate consumer psychology tactics into your marketing strategy.

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