Consumer Psychology
Why H&M's Detroit grand opening worked
On Thursday, November 21, H&M held a grand opening event for its new location in Detroit on Woodward Avenue. The event drew hundreds of people. Of course some of the draw came from an excited city gathering around a brand they love — but we also noticed key psychology tactics in H&M’s marketing strategy that made the day such a success for the company.
Consumer Psychology
Consumer psychology strategies used in the Cabbage Patch riots
In 1983, a sensation occurred in the form of the Cabbage Patch Kids. The public’s desire for what was marketed as the ugliest doll in the world became so dire that literal riots broke out around the holiday season in retail stores across the country.
Consumer PsychologyB2C Psychology 1.0
The psychology behind competing for the best bargain
This post is part of a series called "B2C Psychology 1.0."
The innate desire to win is a trait that comes from our earliest ancestors. Competition, like scarcity, was once a mechanism used by humans in order to survive.
Consumer PsychologyScarcity MarketingB2C Psychology 1.0
Scarcity marketing and the brain
This post is part of a series called B2C Psychology 1.0
In a world where a single minute on the internet consists of 188 million emails sent, 3.8 million Google searches queried, 4.5 million YouTube videos viewed, and 1 million people logging into Facebook, it can be hard to reach and mobilize target audiences. But understanding the psychology behind why consumers buy is beneficial for marketers to cut through the noise.
Consumer PsychologyB2C Psychology 1.0
How can marketers leverage consumer psychology to cut through the noise?
This post is the first in a series called "B2C Psychology 1.0."
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Dante Pirouz spent years working for an internationally acclaimed advertising agency on Madison Avenue in New York City with large brands, like Johnson & Johnson. Eventually, she was tasked with marketing cigarettes at a time corporations that profited off tobacco products were heavily protested. This got her thinking about the ethical questions surrounding marketing and if there was a better way of advertising that could benefit both companies and consumers.
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