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Consumer PsychologyScarcity MarketingB2C Psychology 1.0

Scarcity marketing and the brain

This post is part of a series called B2C Psychology 1.0

In a world where a single minute on the internet consists of 188 million emails sent, 3.8 million Google searches queried, 4.5 million YouTube videos viewed, and 1 million people logging into Facebook, it can be hard to reach and mobilize target audiences. But understanding the psychology behind why consumers buy is beneficial for marketers to cut through the noise.

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Consumer PsychologyB2C Psychology 1.0

How can marketers leverage consumer psychology to cut through the noise?

This post is the first in a series called "B2C Psychology 1.0."

Dante_Pirouz1 (1)Dante Pirouz spent years working for an internationally acclaimed advertising agency on Madison Avenue in New York City with large brands, like Johnson & Johnson. Eventually, she was tasked with marketing cigarettes at a time corporations that profited off tobacco products were heavily protested. This got her thinking about the ethical questions surrounding marketing and if there was a better way of advertising that could benefit both companies and consumers.

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