Quikly Blog

Discover the science behind what makes consumers click "buy now" with actionable insights on urgency marketing, FOMO psychology, and proven tactics that top brands use to boost conversions.

Consumer PsychologyB2C MarketingSocial Proof in Marketing

The foundation of social proof and how brands can cultivate it

Trust is the backbone of our society. More than a standard human emotion, this feeling works as a blueprint for decision-making. It also functions as the foundation of social proof, a marketing psychology staple.

Consumer PsychologyB2C MarketingSocial Proof in Marketing

Social proof: The psychology of influencer marketing

To properly explain the relationship between a marketing psychology principle and modern technology, one would have to start at the beginning.

B2C Marketing

4 things I learned at INBOUND 2021

Being a marketer isn't for everyone. No, that doesn’t mean it’s some exclusive club where only the cool kids get to join, just that the field we’ve chosen takes a certain kind of dedication.

Consumer PsychologyScarcity MarketingB2C Marketing

Marketing psychology: 4 things you might not know about scarcity and FOMO

Recent fascination with marketing psychology has caused many experts to dive deeper into the world of marketing and its connection to the human brain.

Consumer PsychologyAnticipation in MarketingB2C Marketing

The story of anticipation, as told by a consumer neuroscientist

Whether you're hyping up a new product launch or teasing out a customer incentive as "coming soon," you likely already leverage anticipation within your marketing. Sometimes, when using these types of psychological motivators, it can be helpful to understand both how they work and where they came from. Here's the story of anticipation.

Consumer PsychologyAnticipation in MarketingB2C Marketing

Marketing psychology: The basics of anticipation

With consumers having so many different types of motivators, it can be difficult to know which psychology principles really hold potential. Anticipation makes its mark.

Urgency MarketingB2C Marketing

3 simple steps to add urgency to your marketing initiatives

Preparing for the year ahead can feel intimidating, which is why we want to help. Here are a few simple steps for building hype to meet your team’s goals using urgency marketing this year:

B2C MarketingConsumer Engagement

Communicating with consumers during uncertain times

There is so much happening in the world right now. A pandemic. A historically polarizing and contentious election. A rise in social movements.

Restaurant MarketingConsumer PsychologyUrgency MarketingB2C Marketing

QSRs using psychology to navigate uncharted territory ahead of holidays

It's that time of year again when retail brands are taking advantage of Amazon Prime Day, Black Friday and their own branded events ahead of the holidays.

B2C MarketingConsumer Engagement

From the Consumer: Navigating retail and dining options in a pandemic (with video)

In a recent survey, we asked consumers how they were dining and shopping in the midst of the coronavirus outbreak. Nearly 1,800 people responded.

While data about a group of people offers valuable insight, so does highlighting individual voices. That's why we're excited to share how one young woman describes the changes in her buying behavior, as part of a new series, "From the Consumer":

B2C Marketing

How fitness' top brands are staying connected with customers right now

The coronavirus pandemic hit the fitness industry particularly hard. Because gyms and studios are traditionally brick and mortar, many temporarily closed while grappling with how to stay afloat. As time in quarantine went on, those in this space found a solution: virtual workouts.

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