Discover the science behind what makes consumers click "buy now" with actionable insights on urgency marketing, FOMO psychology, and proven tactics that top brands use to boost conversions.
If you were to ask most business owners what they hoped would happen with their brand when they first started out, you’d probably hear a few things: that it would turn into a household name and that customers would like the product enough to tell their friends.
There’s a lot that comes with user-facing mobile apps — hours of strategic work, discussions about how to build loyalty and engagement — but it all revolves around one major component: the users themselves.
Driving engagement is a priority for most B2C brands, and yours is no different. You’ve established a strong loyalty program, focused on your text message and mobile app marketing, and lent your talents to social media marketing — but what about video marketing?
By no means is social media a measly marketing channel, but it has been known to translate into low conversion rates. How could this be possible? Isn’t everyone on social media these days?
