Quikly Blog

We often idealize the concept of planning for the future — and for good reason. The structure that comes from well-articulated goals and a defined point of direction can make a world of difference around how your customers interact with you.

While mobile apps may be well received by the general public, simply having one isn’t enough to consider it a success — your mobile app marketing must put a few best practices into action:

Aspiring to set clear, effective marketing goals that lead to high conversion rates is great, but there’s one thing you have to do first: look at the data.

We’ve all had moments of great embarrassment. Tripping in front of a crowd, messing up an important presentation, spilling food everywhere. If you can think it, chances are someone’s done it — even high-profile celebrities and brands. And we love them for it; possibly, even more than we did before.

Trusting other humans sounds simple enough, but what about brand influencers?

When you’re writing about consumer motivation day in and day out, you start to notice a few things. Namely, what components are taking center stage during the consumer buying journey to encourage conversions.  

Marketing has been around for ages. As a result, it’s evolved from the simple exchange of buying and selling it once was. Consumer expectations are higher, and the weight felt by marketers is heavier. 

In life, you’re faced with many decisions. The opportunity to choose right or wrong, to say yes or no, to pick one career over another. For consumers, one of the most important decisions they’ll make in the marketplace is choosing what brands they’ll support.