Quikly Blog

Discover the science behind what makes consumers click "buy now" with actionable insights on urgency marketing, FOMO psychology, and proven tactics that top brands use to boost conversions.

Consumer Promotions and Rewards

Trending consumer incentive: Donation-driven marketing

If the world is in our hands, shouldn’t we be able to decide how we want to care for it?

Humans are a giving species. It’s even been said that we’re “hard-wired for generosity.” It’s a part of our psychological makeup, and it’s a driving force for some of our consumer buying decisions.

Email Marketing

3 email marketing trends every retail marketer should focus on in 2022

Competition in the marketplace is fierce, and some consumers are growing tired of the constant messages from brands, but there are a few email marketing trends making waves in retail communications.

Urgency Marketing

How Pet Supplies Plus leverages urgency marketing to supercharge grand openings

When it comes to growth, Pet Supplies Plus (PSP) is not slowing down. The independent pet retail franchise has seen a 23.5% growth rate over the past three years and has been No. 1 in the pet store category on Entrepreneur Magazine’s Franchise 500 List for seven years in a row.

B2C Marketing

How brands can honor Rev. Dr. Martin Luther King Jr.'s legacy on MLK Day

When it comes to honoring a legacy as vast as Rev. Dr. Martin Luther King Jr.'s, it is a far-reaching impact your brand should be after.

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Email Marketing

New customer acquisition: How to convert existing email subscribers

Two things are for certain: gaining the attention of consumers and convincing them to join your email list can have their difficulties. You’ve done both. Now, you’ve got your sights set on getting those email subscribers to become customers.

SMS Marketing

Cross-enrollment: Why email subscribers are key to growing your SMS list

In previous years, email marketing was the head honcho in town, helping businesses deliver top-notch marketing messages to email subscribers in real time.

Social Media Marketing

Social media marketing in 2022: The future of influencer and video marketing

2022 is here and so are questions surrounding the status of social media marketing.

Consumer Psychology

How to use marketing psychology to better serve consumers

When a lot of people first hear about marketing psychology, a marketing strategy that focuses on the human behavior behind purchase decisions, it can be a bit of a shock to know that the way we shop isn’t just based on what products we believe are necessities, but why we think a product or service will better our quality of life. We learn that our brain, and all of its inner workings, help to influence our buying decisions and that, in some cases, our natural responses can be the main reason we made one choice over another.

Loyalty Programs

How to engage inactive loyalty program members

There’s no doubt about it — inactive loyalty program members are an unfortunate reality for most brands. As a marketer, it’s your responsibility to win them back and we’re here to help.

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Mobile App Marketing

Mobile app strategies for your fast-food restaurant

When the selling point for most quick-service restaurants (QSRs) is their fast and convenient food on-the-go, it’s no wonder brands are focusing their efforts on mobile app marketing.