Quikly Blog

Email marketing campaigns are a tool all their own, but what is there to know about the tools that contribute to the success of this digital marketing strategy? 

With consumers having so many different types of motivators, it can be difficult to know which psychology principles really hold potential. Anticipation makes its mark.

While marketing psychology practices have certainly evolved over the years, certain psychological principles hold true. Some have proven to be successful in helping brands consistently reach email marketing goals.

A tale as old as time, many have heard how the absence of preparation can lead to unfavorable outcomes. No example is better suited to illustrate this than the current state of quick-service restaurants (QSRs).

An inside look at the happenings of brands, email subscriptions are designed to provide consumers with timely information. However, establishing a brand identity known for great email marketing requires more than a few carefully placed words or visuals. 

Even before the pandemic, marketers had to stay nimble in order to keep up with the ever-changing digital landscape. Today, because of the pandemic, part of being nimble includes launching new, effective marketing strategies to garner interest from consumers in the midst of an uncertain environment. After all, consumers can seem less responsive with each passing day.

Implementing gamification into a marketing strategy can be an effective way to invigorate customers and meet your key initiatives. With a bit of creativity, there is no limit to the many forms this can take.

Consumers are more distracted and empowered with their purchase decisions than ever before, making it all too easy to tune out even their favorite brands.