Quikly Blog

While it can be fairly easy to identify moments of regret in everyday life, they are also common in the consumer journey. So what should marketers understand about loss aversion? And can it motivate consumers to make a purchase they previously skipped out on?

Here’s a cold hard fact: Humans are a biased bunch.

We all know offers are designed to incentivize customers to move toward a brand goal, but what happens when your customers don’t want them?

When it comes to giving customers what they want, restaurants have the recipe for success.

We often idealize the concept of planning for the future — and for good reason. The structure that comes from well-articulated goals and a defined point of direction can make a world of difference around how your customers interact with you.

While mobile apps may be well received by the general public, simply having one isn’t enough to consider it a success — your mobile app marketing must put a few best practices into action: