Consumer Psychology
Consumer inundation: The psychology behind it and how to prevent it
It’s time to get real about consumer inundation.
Consumer PsychologyB2C MarketingSocial Proof in Marketing
The foundation of social proof and how brands can cultivate it
Trust is the backbone of our society. More than a standard human emotion, this feeling works as a blueprint for decision-making. It also functions as the foundation of social proof, a marketing psychology staple.
Loyalty Programs
6 tips for increasing loyalty program participation
Increasing loyalty program participation is high on the priority list for most marketers — and with good reason. Loyal customers can bring in greater profits, heighten brand awareness and strengthen the chances of a brand achieving longevity.
Consumer PsychologyAnticipation in MarketingB2C Marketing
The story of anticipation, as told by a consumer neuroscientist
Whether you're hyping up a new product launch or teasing out a customer incentive as "coming soon," you likely already leverage anticipation within your marketing. Sometimes, when using these types of psychological motivators, it can be helpful to understand both how they work and where they came from. Here's the story of anticipation.
