Quikly Blog

Discover the science behind what makes consumers click "buy now" with actionable insights on urgency marketing, FOMO psychology, and proven tactics that top brands use to boost conversions.

Consumer Psychology

Consumer psychology: Why urgency causes action

I’ll be the first to admit that my brain rarely associates moments of urgency with anything pleasant.

Consumer Psychology

The psychology behind the Target Effect

When’s the last time you went shopping for enjoyment? Not tied down by a list or a budget? Depending on your preferences and financial responsibilities, the idea of buying something you hadn’t planned for might seem illogical. Yet, one retailer has mastered the psychological tactics necessary to promote consumer buying decisions that drive high conversion rates.

Consumer Psychology

What procrastination can teach us about consumer urgency

If you’ve spent any amount of time on this blog or our other web pages, you may have noticed our fascination with urgency marketing. We’ve talked all about how this one concept, derived from various psychological principles, can be used in marketing promotions to drive immediate consumer response over a short period of time.

Loyalty ProgramsRestaurant MarketingB2C Marketing

3 types of loyalty program incentives for your QSR

When it comes to giving customers what they want, restaurants have the recipe for success.

B2C Marketing

The future of marketing technology

We often idealize the concept of planning for the future — and for good reason. The structure that comes from well-articulated goals and a defined point of direction can make a world of difference around how your customers interact with you.

Mobile App MarketingB2C Marketing

3 critical best practices for mobile app marketing

While mobile apps may be well received by the general public, simply having one isn’t enough to consider it a success — your mobile app marketing must put a few best practices into action:

B2C Marketing

How data analytics can impact your B2C marketing goals

Aspiring to set clear, effective marketing goals that lead to high conversion rates is great, but there’s one thing you have to do first: look at the data.

Loyalty Programs

The history of loyalty programs — and what's next

When you want to reward your customers for their patronage and encourage potential sales, loyalty programs are the way to go.

Consumer Psychology

5 things to know about consumer incentives — straight from brain science

Here are a few commonly known truths about incentives: many consumers enjoy them, they have to be relevant to a brand's target audience to work well, and they should provide value to the consumer. While it's not hard to find data and analytics to back up these facts, the psychology behind what practices work best for leveraging brand rewards isn’t as available to the average marketer.