“Let’s cut through the noise together,” is an invitation from Quikly to marketers looking to connect with consumers in a crowded market.
It’s also the signature quote we used to end every episode of Season Two of Market with Me Quikly, which we wrapped up today.
Season Two had 10 episodes, each exploring a variety of subjects, like consumer narcissism, inflation, market noise, and urgency marketing. We talked with various experts and left each conversation motivated by the robust knowledge we gained — so much so that we decided to gather our favorite gems from each episode and compile them for our “Best of Season Two” episode.
In this episode, you’ll hear about how personalized marketing methods can help you get through to distracted consumers, what consumers are doing to meet their needs when faced with market noise and the tools needed to cultivate higher conversion rates.
For example, there was the tip from Dr. Matt Johnson, author of “Branding That Means Business,” that today, a brand is either beloved or it’s noise:
“Ten to fifteen years ago, it was okay to have a mediocre product or mediocre brand. You got a lot of foot traffic at your retail location and a lot of organic traffic on your website,” said Johnson. In the last 15 years, we've seen a complete upheaval in terms of how consumers find products. Everything is mediated. So, very few consumers, unless they are loyal to a brand, will actively seek out a brand's product in their channels.”
And there was advice from AnnMarie Wills is the co-founder and CEO of Leverage Lab, urging marketers to focus their efforts on crafting personalized messages to consumers.
“Very often marketers spend their time and energy really focused on delivering campaign messaging around their own schedule,” Wills said. “What we’re really seeing in the marketplace and the shifting of consumers is that consumers are expecting to get a really personalized message.”
Learn more by listening in on Spotify and Apple Podcasts.
As we say goodbye to Season Two, we want to thank all of our guests and listeners for making this season one to remember. We invite you to listen to older episodes and send any ideas for future discussions to lindsay@quikly.com. Thank you for cutting through the noise with us.
