Quikly Blog

Discover the science behind what makes consumers click "buy now" with actionable insights on urgency marketing, FOMO psychology, and proven tactics that top brands use to boost conversions.

Consumer PsychologyB2C Marketing

What to do when your brand makes a mistake (according to social psychology)

We’ve all had moments of great embarrassment. Tripping in front of a crowd, messing up an important presentation, spilling food everywhere. If you can think it, chances are someone’s done it — even high-profile celebrities and brands. And we love them for it; possibly, even more than we did before.

Consumer PsychologyB2C Marketing

The psychology behind brand love

When it comes to figuring out why a consumer chooses a brand, the decision-making science is plentiful. The psychology of brand love, however, is a vast and hardly charted territory.

Consumer PsychologyB2C MarketingConsumer Motivation

Why do consumers choose one brand over another? Here's what psychology says.

For most marketers, brand loyalty is a particularly interesting topic. We spend large amounts of time trying to figure out how to cultivate it in our target audience, what needs to be done in order to keep it and how to gain it back if it happens to slip.

B2C Marketing

Do consumers trust influencer marketing?

Trusting other humans sounds simple enough, but what about brand influencers?

Consumer PsychologyB2C MarketingConsumer Motivation

5 must-have elements of a successful consumer motivation strategy

When you’re writing about consumer motivation day in and day out, you start to notice a few things. Namely, what components are taking center stage during the consumer buying journey to encourage conversions.

Consumer PsychologyB2C Marketing

Your guide to brand humanization — and the psychology behind it

If you’ve been following along with our consumer psychology blogs lately, you may have noticed one common theme: The human brain has a lot more to do with your consumer buying habits than you might think. It’s often those instinctual decisions (picking a product because you’ve used the brand before, running to purchase an item because time is running out, engaging with a brand that your friends love) that are heavily influenced by all sorts of psychological responses.

B2C MarketingConsumer Engagement

How niche marketing can help you solve consumer inundation

Marketing has been around for ages. As a result, it’s evolved from the simple exchange of buying and selling it once was. Consumer expectations are higher, and the weight felt by marketers is heavier.

Consumer Psychology

What marketing psychology taught me about my shopping habits

I want to tell you the story of how I fell in love with marketing psychology.

B2C MarketingConsumer Behavior

Helping consumers feel confident in their decision to purchase from you

In life, you’re faced with many decisions. The opportunity to choose right or wrong, to say yes or no, to pick one career over another. For consumers, one of the most important decisions they’ll make in the marketplace is choosing what brands they’ll support.