
Does your email marketing offer value?
Here are two things marketers know for certain: Emails can help accomplish brand goals, and consumers value discounts. Knowing these, many brands have combined both strategies.
Discover the science behind what makes consumers click "buy now" with actionable insights on urgency marketing, FOMO psychology, and proven tactics that top brands use to boost conversions.
Culture is an integral part of every human being. The basis behind which we operate, our culture determines our values, our behaviors, and our wants and needs. For most consumers it is a driving force responsible for their buying decisions. And yet, it flies under the radar as an innate societal structure very rarely prioritized by brands.
The swipe of a debit card, the exchange of dollar bills — this year, 2.14 billion people worldwide are expected to buy goods and services online. And that's just online. But why does it happen? What is it that drives someone to buy a product?