Consumer distractions — and how to cut through them (with podcast)

Consumer distractions are a constant and unavoidable reality.  As such, they make cutting through a noisy market much more difficult. 

Jorge Barraza, Ph.D.,  Director of the Master of Science in Applied Psychology program at the University of Southern California, joined us for the eighth episode of Market With Me Quikly Season Two to discuss consumer distractions and how they contribute to market noise. 

As an introduction to our conversation, I asked Dr. Barazza to explain consumer distractions and how they impact the consumer journey. 

“...It's such a broad topic, to really think about what a customer experiences like and marketers, brands, companies, it'd be easy to think about it as the customer experience starts as soon as I show them something, or they become aware of some kind of need,” said Barraza. “But ultimately it’s happening in people’s lives and people’s lives are noisy.”

To best simplify consumer distractions, Barraza explained that they aren’t any different from everyday interruptions in life. Those feelings of stress, uncertainty, and confusion that impact humans can often transfer over into the consumer journey. 

As the conversation progressed, Barazza discussed what occurs during the consumer journey when it’s plagued with market noise and key elements to help consumers navigate through uncertainty. To learn more about consumer distractions and market noise, listen to this episode on Spotify or Apple Podcasts. 

Season Two is nearing the end, but a few more episodes remain on the horizon. Stay tuned for more discussions on how you can cut through the noise.