If you were to ask most business owners what they hoped would happen with their brand when they first started out, you’d probably hear a few things: that it would turn into a household name and that customers would like the product enough to tell their friends.
There’s a lot that comes with user-facing mobile apps — hours of strategic work, discussions about how to build loyalty and engagement — but it all revolves around one major component: the users themselves.
Driving engagement is a priority for most B2C brands, and yours is no different. You’ve established a strong loyalty program, focused on your text message and mobile app marketing, and lent your talents to social media marketing — but what about video marketing?
