What diversity recruiting is supposed to look like
To be a minority is to always be aware of the diversity of your surroundings.
Consumer PsychologyB2C MarketingConsumer Motivation
Why do consumers choose one brand over another? Here's what psychology says.
For most marketers, brand loyalty is a particularly interesting topic. We spend large amounts of time trying to figure out how to cultivate it in our target audience, what needs to be done in order to keep it and how to gain it back if it happens to slip.
Consumer PsychologyB2C Marketing
Your guide to brand humanization — and the psychology behind it
If you’ve been following along with our consumer psychology blogs lately, you may have noticed one common theme: The human brain has a lot more to do with your consumer buying habits than you might think. It’s often those instinctual decisions (picking a product because you’ve used the brand before, running to purchase an item because time is running out, engaging with a brand that your friends love) that are heavily influenced by all sorts of psychological responses.
