Quikly Blog

One deep dive into today’s news, and it isn’t long before word of environmental changes, social reform and frameworks take center stage. The current concept capturing global attention? Environmental, social and corporate governance (ESG) — and it's taking over B2C marketing.

Things are changing in the retail space — and fast. In order to meet growing demands, you’ll have to move just as quickly as a retail marketer.

Building consumer anticipation is a skill many brands hope to perfect. This blog, filled with elements of psychology and elevated marketing practices, is designed to help you on that journey. 

Chances are if you’re looking to understand consumers, there’s a behavior — or set of behaviors — you want to get a good grasp on. 

When you’re trying to get a consumer’s attention, it might be a good idea to look at what’s already catching their eye.

How well do you truly know your customers? Most brands would argue that they know their target market to a tee, but the true test comes down to two words: social identity.

There’s no successful consumer promotion without a well-thought-out marketing strategy, but what’s the difference between the two? And how does each benefit your customers?