You know all about social media marketing — its effectiveness, how to boost engagement, the impact marketing psychology can have on your goals within it — but what about its connection to urgency marketing?
I happened to be scrolling through social media two days ago when one tweet caught my eye. It was a post referring to Coca-Cola’s 2016 "Share A Coke" campaign that featured the soda bottles decorated with popular first names, designed to “create a more personal relationship with consumers and inspire shared moments of happiness.”
Text message marketing is a front-runner in brand communications. One study listed it as a preferred method of communication for nearly half of consumers, and it's oftentimes easy to use. Not to mention, 96 percent of adults in the U.S. own some variation of a “cell phone,” with many of them checking that device 10 times a day.
If the world is in our hands, shouldn’t we be able to decide how we want to care for it?
Humans are a giving species. It’s even been said that we’re “hard-wired for generosity.” It’s a part of our psychological makeup, and it’s a driving force for some of our consumer buying decisions.
