Text message marketing is a front-runner in brand communications. One study listed it as a preferred method of communication for nearly half of consumers, and it's oftentimes easy to use. Not to mention, 96 percent of adults in the U.S. own some variation of a “cell phone,” with many of them checking that device 10 times a day.
Stats like these aren’t to be ignored, and they can leave you wondering what text message marketing practices are best received by consumers. Here's an answer: the ones that are built specifically for them — like the following strategies.
Creating personalized text messages
Working in marketing often means staying up to date with current trends. When it comes to text message marketing, personalization is a big one.
According to HubSpot, personalization is changing marketing, and SMS marketing is no exception. Consumers are growing more and more interested in content that is relevant to their customer journey. They want to feel like a valued part of your brand, and they want to know how your products or services will enhance their lives.
Using personalized marketing strategies throughout your SMS campaigns is one way you can fulfill your customers' needs. Make note of the information they’ve provided you at the point of purchase or when they subscribed to your text message marketing list and use it to tailor your content to their interests.
Leveraging texts to collect customer feedback
For many, text message marketing offers high response rates. On top of the other benefits that come with that, this offers a highly trafficked platform to collect customer feedback.
When marketing communications are at their best, it creates an opportunity for customers and brands to speak openly about what is and isn’t working with your marketing strategies. Collecting customer feedback is about learning how you can best serve your customers. How do they like to receive content? When do they feel most supported by your campaigns?
Leveraging text as a channel for collecting this feedback will help you create quality campaigns that can increase positive customers, encourage favorable reviews and help drive new customer acquisition.
Text message marketing strategies are sure to evolve with your customers' needs, but making sure they stay centered on those needs is the key. Personalizing text messages and leveraging text as a channel for customer feedback are two powerful ways to get started.