Quikly Blog

Discover the science behind what makes consumers click "buy now" with actionable insights on urgency marketing, FOMO psychology, and proven tactics that top brands use to boost conversions.

Consumer Psychology

5 things to know about consumer incentives — straight from brain science

Here are a few commonly known truths about incentives: many consumers enjoy them, they have to be relevant to a brand's target audience to work well, and they should provide value to the consumer. While it's not hard to find data and analytics to back up these facts, the psychology behind what practices work best for leveraging brand rewards isn’t as available to the average marketer.

SMS Marketing

5 elements of a strong text marketing campaign

When text message marketing is at its best, it creates an opportunity for customers and brands to connect openly about their shared love for a product or service. With consumers constantly being on their phones, you have an almost immediate channel to share news of upcoming campaigns and events with engaged subscribers.

What diversity recruiting is supposed to look like

To be a minority is to always be aware of the diversity of your surroundings.

Consumer PsychologyB2C Marketing

What to do when your brand makes a mistake (according to social psychology)

We’ve all had moments of great embarrassment. Tripping in front of a crowd, messing up an important presentation, spilling food everywhere. If you can think it, chances are someone’s done it — even high-profile celebrities and brands. And we love them for it; possibly, even more than we did before.

Consumer PsychologyB2C Marketing

The psychology behind brand love

When it comes to figuring out why a consumer chooses a brand, the decision-making science is plentiful. The psychology of brand love, however, is a vast and hardly charted territory.

Consumer PsychologyB2C MarketingConsumer Motivation

Why do consumers choose one brand over another? Here's what psychology says.

For most marketers, brand loyalty is a particularly interesting topic. We spend large amounts of time trying to figure out how to cultivate it in our target audience, what needs to be done in order to keep it and how to gain it back if it happens to slip.

B2C Marketing

Do consumers trust influencer marketing?

Trusting other humans sounds simple enough, but what about brand influencers?

Consumer PsychologyB2C MarketingConsumer Motivation

5 must-have elements of a successful consumer motivation strategy

When you’re writing about consumer motivation day in and day out, you start to notice a few things. Namely, what components are taking center stage during the consumer buying journey to encourage conversions.

Consumer PsychologyB2C Marketing

Your guide to brand humanization — and the psychology behind it

If you’ve been following along with our consumer psychology blogs lately, you may have noticed one common theme: The human brain has a lot more to do with your consumer buying habits than you might think. It’s often those instinctual decisions (picking a product because you’ve used the brand before, running to purchase an item because time is running out, engaging with a brand that your friends love) that are heavily influenced by all sorts of psychological responses.

B2C MarketingConsumer Engagement

How niche marketing can help you solve consumer inundation

Marketing has been around for ages. As a result, it’s evolved from the simple exchange of buying and selling it once was. Consumer expectations are higher, and the weight felt by marketers is heavier.