Quikly Blog

Discover the science behind what makes consumers click "buy now" with actionable insights on urgency marketing, FOMO psychology, and proven tactics that top brands use to boost conversions.

Consumer PsychologyB2C MarketingSocial Proof in Marketing

Social proof: What word-of-mouth can mean for your B2C brand

Learning about social proof is one thing, but what about the benefits?

B2C Marketing

The basics of video marketing — and how to incorporate it into your brand strategies

Driving engagement is a priority for most B2C brands, and yours is no different. You’ve established a strong loyalty program, focused on your text message and mobile app marketing, and lent your talents to social media marketing — but what about video marketing?

Social Media MarketingB2C Marketing

3 social media marketing mistakes and how to fix them

By now, brands like yours have adapted to the digital age of marketing. You know what it takes to thrive online and how to prompt brand popularity, but you also know that obstacles are inevitable.

B2C Marketing

Personalization in B2C marketing: A guide to getting started

I’ll let you in on a little marketing secret: If something comes up often in this field, it’s probably worth paying attention to.

B2C MarketingConsumer Promotions and Rewards

What uncertainty can do for your consumer promotions

If you were presented with an uncertain set of circumstances, what would you do? Run towards them or run away?

Consumer Psychology

5 insightful quotes on the psychology behind consumer decision-making

As marketers, we're constantly looking at how we can support our audience in decision-making — the decision to engage with our loyalty program, follow our brand on social media, purchase an item and everything in between.

Retail MarketingB2C Marketing

The pros and cons of online shopping (From the perspective of a consumer)

I remember the very first time I shopped for something online.

Social Media MarketingConversion Rate OptimizationB2C Marketing

The reasons behind low social media conversion rates (and how to solve them)

By no means is social media a measly marketing channel, but it has been known to translate into low conversion rates. How could this be possible? Isn’t everyone on social media these days?

Mobile App Marketing

6 tips to improve your brand's mobile app experience

You know the benefits of having a mobile app, the best practices for your mobile app and how to get more mobile app users. But do you know what it takes to offer your users a great mobile app experience?

Consumer PsychologyB2C Marketing

The psychology behind consumer regrets, or loss aversion

While it can be fairly easy to identify moments of regret in everyday life, they are also common in the consumer journey. So what should marketers understand about loss aversion? And can it motivate consumers to make a purchase they previously skipped out on?

Gender bias in the workplace and the psychology behind it

Here’s a cold hard fact: Humans are a biased bunch.

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