Quikly Blog

Discover the science behind what makes consumers click "buy now" with actionable insights on urgency marketing, FOMO psychology, and proven tactics that top brands use to boost conversions.

B2C MarketingConsumer EngagementConsumer Promotions and Rewards

Need to increase offer redemption rates? Try personalization.

We all know offers are designed to incentivize customers to move toward a brand goal, but what happens when your customers don’t want them?

Consumer Psychology

Why do gift cards work so well as customer incentives? Here’s what psychology says.

You don’t have to be in the giving spirit to know that gift cards are a top incentive.

Social Media Marketing

5 benefits of social media marketing — and how your brand can make the most of them

If there was ever a marketing channel worth mastering, social media marketing would be it. Marketers, brands and consumers all over have taken a front row seat to its rise and success.

Consumer Psychology

Consumer psychology: Why urgency causes action

I’ll be the first to admit that my brain rarely associates moments of urgency with anything pleasant.

Consumer Psychology

The psychology behind the Target Effect

When’s the last time you went shopping for enjoyment? Not tied down by a list or a budget? Depending on your preferences and financial responsibilities, the idea of buying something you hadn’t planned for might seem illogical. Yet, one retailer has mastered the psychological tactics necessary to promote consumer buying decisions that drive high conversion rates.

Consumer Psychology

What procrastination can teach us about consumer urgency

If you’ve spent any amount of time on this blog or our other web pages, you may have noticed our fascination with urgency marketing. We’ve talked all about how this one concept, derived from various psychological principles, can be used in marketing promotions to drive immediate consumer response over a short period of time.

Loyalty ProgramsRestaurant MarketingB2C Marketing

3 types of loyalty program incentives for your QSR

When it comes to giving customers what they want, restaurants have the recipe for success.

B2C Marketing

The future of marketing technology

We often idealize the concept of planning for the future — and for good reason. The structure that comes from well-articulated goals and a defined point of direction can make a world of difference around how your customers interact with you.

Mobile App MarketingB2C Marketing

3 critical best practices for mobile app marketing

While mobile apps may be well received by the general public, simply having one isn’t enough to consider it a success — your mobile app marketing must put a few best practices into action:

B2C Marketing

How data analytics can impact your B2C marketing goals

Aspiring to set clear, effective marketing goals that lead to high conversion rates is great, but there’s one thing you have to do first: look at the data.