Quikly Blog

Whether it’s a special time of year or a random campaign promotion, you know that limited-time menu items are an especially valuable marketing strategy for many quick-service restaurants. But what if we told you that their success can be tied back to consumer psychology?

Alleviating consumer pain points is a top priority for your B2C brand. You want your consumers to feel good as quickly as possible, and you’re dedicated to doing whatever it takes to make that happen. But when’s the last time you used negative emotions to create a pleasurable shopping experience?

Like it or not, the competition out in the marketplace is fierce. 

Have you ever noticed how your feelings toward something change once you’ve established some sort of connection with it?  It could be the new restaurant you tried or that new car everyone’s talking about — the item doesn’t matter, the psychology stays the same. 

Brands often want customers to find value in their products or services, but just how often do customers perceive those things as beneficial?

I’ve always been someone who believes words have power.

How do you feel about fast food?