Quikly Blog

Discover the science behind what makes consumers click "buy now" with actionable insights on urgency marketing, FOMO psychology, and proven tactics that top brands use to boost conversions.

SMS MarketingConsumer PsychologyScarcity Marketing

3 ideas to leverage scarcity in text message marketing

The element of scarcity creates a major psychological pull in consumers. It’s often leveraged through the use of flash sales, countdown timers, and exclusive product drops, but it can also be a power player in your text message marketing efforts.

Consumer Psychology

Top 10 consumer psychology blogs

We've covered many consumer psychology topics for the Quikly Blog — from breaking down the brain science behind sneaker drops to listing out podcast episodes that will help brands gain a better understanding of marketing psychology.

Holiday MarketingConsumer PsychologyB2C Marketing

3 psychologists have advice for your B2C brand this holiday season

If there was ever a time to gain expert advice on how to meet consumer needs and predict purchasing behaviors, it’s during the holiday season. The stakes are high for consumers and brands that are equally hoping to exit the season with a positive outcome.

Consumer Psychology

Market With Me Quikly: Top quotes from the consumer psychology podcast in 2022

Five guests. Five episodes. Five insightful conversations on how consumer psychology can be used to cut through a noisy market.

Holiday MarketingConsumer PsychologyB2C Marketing

The consumer psychology behind holiday shopping

Holiday shopping is here. With long lines, cheerful music and gift ideas for friends and family, this experience comes once a year, and consumers have a lot riding on it.

Consumer PsychologyB2C Marketing

A beginner’s Q&A to consumer psychology

As with any broad topic, consumer psychology can cause many questions for those first learning of its existence. To build a foundation for better understanding consumer behavior, these questions must be answered.

Consumer PsychologyB2C MarketingConsumer Behavior

Using data analytics to better understand consumer behavior

Data analytics is arguably the most important starting point for brands looking to understand the actions of consumers. It gives a point of direction for marketers to work from.

Restaurant MarketingConsumer PsychologyB2C Marketing

The race to convenience in QSR

Providing consumers with the most optimal experience possible is a top priority for many brands. And for quick-service restaurants (QSRs), striving for convenience and quality control is a major focus.

Restaurant MarketingConsumer Psychology

Where to find consumer psychology in QSR marketing

Some industries truly understand the value of consumer psychology as a marketing tool and quick-service restaurants (QSRs) are among them.

Consumer PsychologyB2C Marketing

Checklist: Using psychology to better serve consumers

Every well-established company knows the importance of having a strong brand strategy. Outlining your mission and having pillars to look back on is critical to meeting your goals.