Quikly Blog

If you’ve spent any time in the marketing field lately, you may be familiar with the thought that consumers are a “savvy” bunch. But did you know that they enjoy feeling smart as well?

As a B2C brand, your ability to meet consumers’ needs ties in closely with the success you’re able to achieve. Luckily, there are a few psychological elements that can help. And they aren’t expected to change anytime soon. 

Consumers interact with many outside influences during the consumer journey. One of the largest is their interactions with other consumers. 

The element of scarcity creates a major psychological pull in consumers. It’s often leveraged through the use of flash sales, countdown timers, and exclusive product drops, but it can also be a power player in your text message marketing efforts.

If there was ever a time to gain expert advice on how to meet consumer needs and predict purchasing behaviors, it’s during the holiday season. The stakes are high for consumers and brands that are equally hoping to exit the season with a positive outcome.

Five guests. Five episodes. Five insightful conversations on how consumer psychology can be used to cut through a noisy market.

Holiday shopping is here. With long lines, cheerful music and gift ideas for friends and family, this experience comes once a year, and consumers have a lot riding on it.