Quikly Blog

Discover the science behind what makes consumers click "buy now" with actionable insights on urgency marketing, FOMO psychology, and proven tactics that top brands use to boost conversions.

Consumer Psychology

Market With Me Quikly: Top quotes from the consumer psychology podcast in 2022

Five guests. Five episodes. Five insightful conversations on how consumer psychology can be used to cut through a noisy market.

Holiday MarketingConsumer PsychologyB2C Marketing

The consumer psychology behind holiday shopping

Holiday shopping is here. With long lines, cheerful music and gift ideas for friends and family, this experience comes once a year, and consumers have a lot riding on it.

Consumer PsychologyB2C Marketing

A beginner’s Q&A to consumer psychology

As with any broad topic, consumer psychology can cause many questions for those first learning of its existence. To build a foundation for better understanding consumer behavior, these questions must be answered.

Consumer PsychologyB2C MarketingConsumer Behavior

Using data analytics to better understand consumer behavior

Data analytics is arguably the most important starting point for brands looking to understand the actions of consumers. It gives a point of direction for marketers to work from.

Restaurant MarketingConsumer PsychologyB2C Marketing

The race to convenience in QSR

Providing consumers with the most optimal experience possible is a top priority for many brands. And for quick-service restaurants (QSRs), striving for convenience and quality control is a major focus.

Restaurant MarketingConsumer Psychology

Where to find consumer psychology in QSR marketing

Some industries truly understand the value of consumer psychology as a marketing tool and quick-service restaurants (QSRs) are among them.

Consumer PsychologyB2C Marketing

Checklist: Using psychology to better serve consumers

Every well-established company knows the importance of having a strong brand strategy. Outlining your mission and having pillars to look back on is critical to meeting your goals.

Consumer Psychology

3 unconventional benefits of consumer psychology

Consumers are complex creatures. Luckily for marketers, there’s a field of study designed to help consumer-facing brands better interact with their audiences. It’s known as consumer psychology, and it comes with a fair share of benefits.

Consumer Psychology

Using consumer psychology to cut through the noise (with podcast)

Loyalty ProgramsConsumer PsychologyScarcity Marketing

How to leverage scarcity in your loyalty program

Loyalty programs aren't just a designated channel for brands to offer personalized rewards and incentives to repeat customers. They’re also a strong platform for exercising consumer psychology principles. Scarcity marketing is a tool for encouraging urgency in consumers. Together, the two powerhouse marketing strategies help build brand loyalty — and fast.