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    Consumer Psychology

    Marketing in the age of the coronavirus (with podcast)

    Marketers are in uncharted territory. Never has the country come to a near standstill because of a pandemic in modern times.

    Consumer Psychology

    An age-old dilemma for marketers: the unread email (with video)

    Ah, yes. The ancient story of the “unread email.” It’s an unfortunate reality that every marketer has come to expect. 

    Consumer Psychology

    Why consumers are saying goodbye to brands (with video)

    There are a lot of reasons consumers might say goodbye to a brand. Some of which are more predictable than others. 

    Consumer Psychology

    How scarcity marketing drove hype around Supreme Oreos

    This is a story of how a rising tide lifts all ships. Two entities coming together for mutual benefit. A type of collaboration that offers a little bi...

    Consumer Psychology

    To delay or not to delay gratification (that is the question)

    The year is 2020. Consumers hold the technology to have food, clothes and other needs delivered right to their front doorstep. They can also reach fam...

    Consumer Psychology

    For the love of brands...

    As Valentine’s Day comes and goes, it’s hard not to think about love. Specifically the romantic kind. Yes, this is something we tend to feel for peopl...

    Consumer Psychology

    How companies are using emotions around brand outreach

    It might be obvious by now, that if you’re using consumer psychology to its fullest extent, you’re most likely making people feel a gamut of emotions.

    Consumer Psychology

    Using competition in Super Bowl marketing strategies

    It’s one of the biggest sporting annual events: The Super Bowl! In the big game’s 54th year, the nation watched Kansas City Chiefs take on the San Fra...

    Consumer Psychology

    Consumer research: How consumers feel about your mobile app

    This post is part of a series called "A Quick Survey."  If you’re not leveraging a mobile app that customers can frequent, we have reasons why you sho...