Quikly Blog

We all have those snacks that take us back to a specific time in our lives, whether it's a childhood memory or a moment from our teenage years. Snacking can be a source of comfort and nostalgia, allowing us to indulge in familiar flavors and textures that bring back fond memories.

Effectively serving consumers and meeting their needs can only be achieved by understanding what influences the customer lifecycle. Upon first glance, it can be easy to assume the best action for getting answers is asking consumers. But what if consumers don’t know why they make decisions?

There’s no doubt about it: Consumers are complex creatures, and understanding their behavior can occasionally feel like solving rocket science. But a few things remain constant fixtures in the consumer journey, and one of those is consumer usage habits.

Having a competitive spirit is second nature to consumers. It can fuel behavior and drive them to act. Competition is also a psychological element that offers value to brands. 

Creating anticipation in consumers is no easy task, but it’s certainly worthwhile. To inspire feelings of excitement and drive engagement, you must understand where anticipation comes from, what purpose it serves and the psychological elements it’s made of. 

Acquiring new customers often means you’ll have to tap into a wide range of resources, but is your greatest asset already part of your brand?

In the world of consumer decision-making, simple is best. 

While market noise may be a natural response to the overflow of information consumers receive from brands, it doesn’t make dealing with it any easier. As a marketer, your first reaction is to find a solution. But what about consumers? How do they respond to noise?

Consumers are inherently social beings. They have a pack mentality, crave community and base many of their decisions on the opinions of others. Referrals are an inherently social experience. Without word-of-mouth marketing or brand advocates, referral marketing would have a much smaller impact on consumers.