Quikly Blog

Discover the science behind what makes consumers click "buy now" with actionable insights on urgency marketing, FOMO psychology, and proven tactics that top brands use to boost conversions.

Consumer Psychology

Using consumer psychology to cut through the noise (with podcast)

Loyalty ProgramsConsumer PsychologyScarcity Marketing

How to leverage scarcity in your loyalty program

Loyalty programs aren't just a designated channel for brands to offer personalized rewards and incentives to repeat customers. They’re also a strong platform for exercising consumer psychology principles. Scarcity marketing is a tool for encouraging urgency in consumers. Together, the two powerhouse marketing strategies help build brand loyalty — and fast.

Consumer PsychologyB2C Marketing

How to create familiarity in consumers

Sometimes, creating a sense of urgency in consumers that motivates them to act is as simple as promoting feelings of familiarity.

Consumer Psychology

Consumer psychology tactics for e-commerce

Consumer psychology is more commonly used in e-commerce than one might think. Many retail brands have incorporated psychological elements into their online presence, but spotting it may take a little help from consumer psychology experts.

Consumer PsychologyConsumer EngagementConsumer Behavior

Consumers want things to be simple. Here's how you can meet that need.

If there’s one thing consumer psychologists and marketers can agree on, it’s that consumers appreciate simplicity.

Holiday MarketingConsumer PsychologyB2C Marketing

How to create success on Black Friday: Offer genuine value

With the holiday season quickly approaching, there’s no better time to discuss one of retail's biggest events: Black Friday.

Consumer Psychology

The key to satisfied consumers - How the psychological flow state works (with podcast)

Prioritizing brand loyalty is one thing. Creating and maintaining it is another.

Consumer Psychology

The consumer problem known as "choice overload" — and how your brand can help

What happens when consumers feel brands are offering too many valuable options? While this might sound like a good problem to have, brain science says otherwise. Psychologists refer to this as "choice overload," and it can have a major impact on how consumers make decisions.

Consumer PsychologyScarcity MarketingUrgency MarketingB2C Marketing

3 types of scarcity marketing

Consumer psychology promotes action, and one of the biggest examples of this lies in scarcity marketing. Brands often use scarcity marketing to drive hype around their products and maintain that demand going forward.

Consumer PsychologyConversion Rate OptimizationB2C Marketing

The consumer psychology behind conversions (with podcast)

Consumer PsychologyB2C MarketingConsumer Engagement

Your insightful guide to using competition in B2C marketing

Competition is a results-driven concept — one that originated in the brain and has evolved to be a strong consumer engagement tool. This guide is designed to provide context on the value of competition in consumers and how you can implement this psychology in your campaigns.

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Quikly Blog

Using consumer psychology to cut through the noise (with podcast)

How to leverage scarcity in your loyalty program

How to create familiarity in consumers

Consumer psychology tactics for e-commerce

Consumers want things to be simple. Here's how you can meet that need.

How to create success on Black Friday: Offer genuine value

The key to satisfied consumers - How the psychological flow state works (with podcast)

The consumer problem known as "choice overload" — and how your brand can help

3 types of scarcity marketing

The consumer psychology behind conversions (with podcast)

Your insightful guide to using competition in B2C marketing

Posts by Tag

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