Quikly Blog

With consumers having so many different types of motivators, it can be difficult to know which psychology principles really hold potential. Anticipation makes its mark.

While marketing psychology practices have certainly evolved over the years, certain psychological principles hold true. Some have proven to be successful in helping brands consistently reach email marketing goals.

Implementing gamification into a marketing strategy can be an effective way to invigorate customers and meet your key initiatives. With a bit of creativity, there is no limit to the many forms this can take.

Another Amazon Prime Day has come and gone, but some marketers in retail have figured out how to replicate the same feelings around their own branded events.

During Detroit's Startup Week, StartupNation Radio's Jeff Sloan asked Quikly CEO's Shawn Geller how he helps leverage a brand's existing audience to drive a visceral response among consumers. 

As you prepare for the holiday shopping season, here are a few tips from that conversation:

If you’re a B2C marketer, having an understanding of consumer behavior can help you be more effective at your job. That’s why we wanted to make a podcast that offered insight from experts in the field of psychology to help add value to your marketing strategies.

The coronavirus has affected every person’s life in some way. Whether it’s how we work, shop or conduct ourselves throughout the world, things have not only changed — but have become more difficult. And brands have an opportunity to provide solutions and add value to each consumers’ lives as the pandemic continues. 

It’s obvious that the pandemic has changed the way consumers behave. People have been told to stay home, they’ve lost their jobs, and they also see things like aisles of missing toilet paper.