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Urgency marketing is all about crafting promotions in a way that drives a fast response from consumers -- and not just product promotions. It can also mean promoting certain actions from your audience, like downloading your mobile app, filling out a loyalty profile, subscribing to email or SMS marketing, or following your brand on social media.

In this eBook, we break down how you can use urgency marketing in these three easy steps, based on our work in motivating tens of thousands of consumers: 

  • Step 1: Identifying goals
  • Step 2: Determining conversion points
  • Step 3: Layering in urgency psychology 

When used correctly, this simple formula can help your team to not only increase consumer response, but to give your audience an exciting, new way to engage with your brand. 

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