Quikly Blog

Discover the science behind what makes consumers click "buy now" with actionable insights on urgency marketing, FOMO psychology, and proven tactics that top brands use to boost conversions.

Email MarketingB2C Marketing

5 tips to keep email subscribers engaged

Gaining email subscribers is only half the battle — now you have to keep them.

SMS MarketingUrgency Marketing

How to create urgency within your SMS program

Three minutes. That’s how quickly the average cell phone user checks a text message after receiving it — and it’s the same sense of urgency you want your SMS subscribers to have.

Email MarketingConsumer PsychologyScarcity MarketingB2C Marketing

5 ideas for using scarcity in your email marketing

Scarcity marketing is not uncommon, mostly because of its ability to immediately motivate consumers. But for it to work in a way that serves your customers, you need to focus on using it in ways that are relevant to each individual it's reaching.

Loyalty ProgramsUrgency MarketingB2C Marketing

4 ideas for using urgency marketing to achieve your loyalty goals

No matter what type of loyalty goal you're focused on, it’s safe to say that you want to meet your mark as soon as possible. In fact, the sooner the better. But you also realize loyalty isn’t something you can rush through. Building lasting relationships with customers takes time; your customers want to feel confident in their decisions, and once they do, you can trust they’ll stick with you for the long haul.

Consumer PsychologyAnticipation in MarketingB2C Marketing

How to create anticipation for product launches

Gearing up for a new product launch requires a lot from brands. There's the product development, the strategy sessions and the careful planning that must go into figuring out how you'll get consumers to pay attention to your new product.

Consumer Psychology

How consumers really feel about perfection

Customer reviews. They’re the online equivalent of a test score in grade school and every brand is in the market for a top-rating.

B2C Marketing

How artificial intelligence impacts B2C marketing

As a newbie in marketing technology, many concepts are still, well, new to me. I may have heard of them in passing or experienced them firsthand as a consumer, but it isn’t until I sit down with an expert that I truly know how something works.

Consumer Psychology

The psychology of persuasion: How to help customers make the best decisions

As a marketer, you have a list of strategies that guide you in elevating your brand — and that includes helping your customers make the best decisions.

Social Media MarketingB2C Marketing

How QSRs are taking over TikTok

When Morgann Book had a break in her shift at her family’s Dairy Queen, boredom sparked an idea: create a TikTok making a DQ favorite. She’d made ice cream treats countless times before and thought this would be no different. Except, it was — her videos amassed millions of views and launched her into TikTok stardom in one day.