B2C Marketing
How to stand out in a crowded market
Don’t look now, but the market is crowded.
Consumer Psychology
How these 3 top retailers are using marketing psychology to drive conversions
There are all kinds of ways to leverage marketing psychology for stronger conversions. Psychological principles like scarcity, anticipation, competition, fear of missing out (FOMO) and social proof can immediately motivate consumers to take action.
Here are three top retailers who are currently using marketing psychology to increase redemption/purchases and first-part data acquisition:
Urgency Marketing
3 brands using urgency marketing to boost email acquisition
Despite email marketing being a tried-and-true tactic, getting new email subscribers is no easy feat. Modern email marketing issues like consumer inundation, consumer empowerment and low attention spans can create large roadblocks for marketers looking to increase email acquisition rates.
Consumer PsychologyB2C MarketingSocial Proof in Marketing
The foundation of social proof and how brands can cultivate it
Trust is the backbone of our society. More than a standard human emotion, this feeling works as a blueprint for decision-making. It also functions as the foundation of social proof, a marketing psychology staple.
