
The consumer psychology behind conversions (with podcast)
Discover the science behind what makes consumers click "buy now" with actionable insights on urgency marketing, FOMO psychology, and proven tactics that top brands use to boost conversions.

By no means is social media a measly marketing channel, but it has been known to translate into low conversion rates. How could this be possible? Isn’t everyone on social media these days?
It goes without saying that the e-commerce business niche is quite competitive. So here comes the question: Are you doing as much as you can to win this race?
When in doubt, conversion rate optimization (CRO) is precisely what you need to focus on first. In simple terms, it’s a system of steps to get more sales without increasing traffic.
Scott Meves has spent the last seven years as CTO and co-founder of Quikly, a technology platform that uses psychological motivators — like scarcity, anticipation and fear of missing out — to help consumer-facing marketers achieve their goals faster and more cost-effectively. During this time, he’s used conversion rate optimization (CRO) to help drive hundreds of millions of dollars in sales for Fortune 500 companies.