Quikly Blog

For all the talk about cities being the new focus for a flush of interest from the millennial generation who seem to prefer urbanity over suburbia, the bid for Amazon “HQ2” shows that most U.S. cities are still looking for a spark.

The holiday season is the biggest retail sales period of the year, accounting for up to 30 percent of annual sales (National Retail Federation). Retail is at a transition point with evolving customer purchase behavior and increased competition.  Here are two of the biggest challenges retail brands are facing this holiday season and how to conquer them:

While the acquisition of new loyalty members is incredibly valuable, customer retention is often overlooked.

Attracting new loyalty members is a key strategy to ensure long-term program growth. New members represent incremental sales and offset member churn. However, it’s difficult to continuously find high quality new members efficiently and with scale. It’s no secret that a loyalty program’s existing members are its best source of recruiting new members.

Feeling lost in a sea of apps? There are millions of them - from entertainment, to finance, to fitness, to restaurants, and more. Not only is standing out hard, but keeping your audience’s attention can be even more challenging.  More and more brands are seeking innovative solutions to create mobile app awareness and drive downloads in a crowded marketplace. Enter Quikly:

Mark your calendars for October 10, 12PM EST!

Nothing is quite as meaningful for a company as earning the trust of a consumer when there are thousands of other brands to choose from. Quikly’s new white paper, “How Marketers Can Use Incentives More Strategically to Influence Consumer Behavior,” explores how and why the brand-consumer relationship is strengthened when earned promotions and offers are utilized.

Social media hardly existed 10 years ago, and it continues to undergo a sea of change. For many years, brands enjoyed free marketing on sites like Facebook and Twitter, but now social media has largely become a pay-to-play marketing proposition.

If we really break it down to a bare-bone definition (this is according to Rutgers University):

When consumers think marketing they want: Fun, exciting, captivating, unique, memorable and thrilling… to name a few. Right? Unfortunately, brands often get caught up in the busyness of business or budget battles, resulting in the same ol' boring marketing campaigns and tactics.