Quikly Blog

Discover the science behind what makes consumers click "buy now" with actionable insights on urgency marketing, FOMO psychology, and proven tactics that top brands use to boost conversions.

SMS Marketing

Text marketing trends: A look at mobile wallets, AI and more

Which text marketing trends do retail and restaurant brands need to pay attention to today?

B2C MarketingConsumer MotivationConsumer Engagement

5 brand consequences of heavy discounting

Promotions can help drive sales, while showing appreciation to your customers. But what happens when too many consumer promotions start impacting consumer expectations?

Why consumers are tuning out promotions: 10 psychological factors to consider

It’s often been said that having too much of something can devalue it. And while this might just be an old saying, it’s worth paying attention to if you're a consumer-facing marketer hoping to connect with your audience.

Urgency Marketing

How to Reduce Cart Abandonment and Boost Sales with Urgency Marketing

If you had to share your major pain points as an e-commerce business, it’s likely that cart abandonment would land pretty high on your list. The average online shopping cart abandonment rate is over 70%. This means that for every 100 visitors to your website, only 30 of them will actually complete a purchase.

Urgency Marketing

Market With Me Quikly Season 2 Wrap-Up: Our Favorite Moments (with podcast)

“Let’s cut through the noise together,” is an invitation from Quikly to marketers looking to connect with consumers in a crowded market.

Urgency Marketing

Urgency Marketing: How to Cut Through the Noise and Motivate Your Audience (with podcast)

10 Urgency Marketing Tactics

Picture this: You’re sitting at home shopping online. You're trying to buy something for yourself — maybe technology, apparel or even food. You find a 50% off discount. However, this discount is only available for the next 22 hours, and near the purchase button it tells you that ordering it within three hours will allow you to get free shipping.

This is an example of urgency marketing, or crafting marketing promotions in a way that drives immediate consumer response. As a brand, you’re familiar with this strategy. You likely already use it. But do you know just how many tactics fall into this category? And what types of flaws come along with their benefits?

Consumer PsychologyB2C Marketing

Consumer distractions — and how to cut through them (with podcast)

Flash Marketing

The history of flash sales

Flash sales are known to drive immediate sales, attract new customers, and increase brand visibility. In short, they’re a staple in today’s fast-paced consumer world - but how did flash sales get their start?