Consumer Psychology
The psychology of color — and what brands should know
Have you ever picked up a product or chosen a brand because you connected with its color? You may have even if you don't realize it.
Consumer Psychology
8 marketing psychology tactics for B2C brands
As a self-proclaimed lover of consumer psychology, I’ve grown increasingly fascinated by the topic over the last few months. That fascination has led me down a rabbit hole of curiosity, where I’m met with questions regarding consumer behavior, innovative marketing practices and branding.
Consumer Promotions and Rewards
The value of consumer discounts
If you were to ask a consumer psychologist what the brain science behind consumer discounts is, they might mention elements of scarcity, pleasure and urgency. The bottom line? The value is largely based on money saved and time sensitivity.
Email MarketingConsumer PsychologyB2C Marketing
Using urgency psychology to increase email conversions: A step-by-step guide
When it comes to tried and true marketing channels, there’s no better example than email marketing. So it goes without saying that while many email marketing strategies have resulted in great brand success, they also aren’t anything consumers aren’t used to.
Mobile App Marketing
3 B2C brands that are modernizing mobile app marketing
Standing out in a crowded market often means making creative choices that are outside traditional practices. Mobile app marketing is becoming an avenue for B2C brands to offer customers unique experiences and push the boundaries of standard marketing.