There’s an old saying that two heads are better than one, and in the case of marketing, that can lend itself to brand partnerships.
Just in time for the 2022 holiday season, six top brands have partnered with respective companies to expand the amount of support they can provide consumers. Here are three co-branded deals that are making waves in the market today.
1. Delta and Starbucks
Get ready to fly high with the newest loyalty partnership between Delta Airlines and Starbucks.
Earlier this month, the brands announced that customers enrolled in both loyalty programs can pair their accounts together to double the benefits gained from their membership.
According to a press release from both brands, members will earn one mile per $1 spent on eligible purchases at Starbucks, and on days when enrolled members have a scheduled flight with Delta, they will earn double Stars on eligible purchases at participating Starbucks stores.
The benefits don’t stop there. Customers can continue to take advantage of all the loyalty program perks offered by both brands before the collaboration, as well as those provided through the partnership.
2. Target and Ulta Beauty
Getting all your home and beauty needs met at one place just got easier thanks to the latest joint venture between Target and Ulta Beauty.
The retail and beauty industries are arguably on two sides of the same coin, and with so many similarities, it only makes sense that major brands would eventually team up and create avenues to better support that synergy. Target and Ulta Beauty recently launched their “Ulta Beauty at Target” partnership that would implement up to 800 Ulta Beauty stations in Target Stores.
Customers can now purchase their Ulta Beauty products in Target and benefit from even more loyalty program perks when they link their accounts.
3. Macy’s and Toys“R”Us
As the holiday season approaches, there’s even more joy to come in the form of Toys“R”Us' resurgence and their debut in Macy’s stores.
The brand partnership was kicked off with a number of debut locations in late July, the expansion of 451 new Toys“R”Us stores located inside corresponding Macy’s and a grand re-opening.
If increasing reach and boosting conversions is your goal, you might find that partnering with other top brands is a strong option. Brand partnerships, or co-branded deals, are standard marketing strategies, and these six brands have found a way to make the most of their collaborations.
