Consumer PsychologyB2C MarketingCompetition in Marketing
3 types of consumer competition tactics
When cultivated in a healthy way, competition can be an engaging — and fun — motivator for brand audiences. Here are a few ways it appears in marketing:
Consumer PsychologyB2C MarketingConsumer Behavior
How brands shape consumer attitudes
There are some statements that stick with you as soon as you hear them. For us, it was the following statement from ONR founder Jason Ten-Pow: “There’s a misconception that customers make that decision [to buy a product], and while that is somewhat true, the reality is that brands and industries set the context for that decision-making.”
Consumer PsychologyB2C Marketing
2 consumer psychology takeaways from INBOUND 2022
As a newfound lover of all things consumer psychology, it doesn’t take long for me to recognize instances involving brain science and brand marketing. When INBOUND 2022 began this year, I noticed a pattern immediately: Session leaders were discussing psychological principles, indirectly and directly.
Consumer PsychologyB2C Marketing
The psychology of scarcity marketing, as explained by marketers
Most of us are familiar with the feeling of scarcity. It's that nagging sense that we don't have enough resources, that something valuable is almost gone, and that we need to grab whatever we can before someone else gets it first. Scarcity is a powerful emotion, and it's one that marketers have increasingly been leveraging in recent years.
