ecommerce strategyshopify revenuecaptive product pricing
Captive Product Pricing A Guide to Boosting Shopify Revenue
Have you ever heard of captive product pricing? It's a powerful strategy where a core product is sold at an attractive, low price, while the essential, proprietary add-ons needed for it to function are priced at a premium. The real revenue isn't generated from that initial sale; it's captured over time through repeat purchases of those "captive" items.