Consumer PsychologyUrgency Marketingecommerce conversionshopify marketingconsumer decision making process
Mapping the Consumer Decision Making Process to Boost Sales
Ever wonder what's really going on in a shopper's head before they click "buy"? It's not random. Every customer goes through a surprisingly predictable five-stage journey, a psychological roadmap that starts the moment they realize they have a need and ends long after the package arrives. Understanding the behavioral economics behind this journey is critical.