Quikly Blog

Demand generation marketing isn't about grabbing a quick sale. It's the long game, grounded in consumer psychology. It’s about creating such a strong desire and awareness for what you offer that you turn complete strangers into dedicated fans who are primed to buy.

Let's be honest, a great product doesn't just sell itself anymore. If only it were that simple.

In the ridiculously crowded world of ecommerce, just having an amazing item isn't enough to guarantee success. Your customers have endless options a single click away, so cutting through that noise to grab their attention—and their credit card details—is a massive challenge.

Building an email list is about way more than slapping a pop-up on your site and calling it a day.

In e-commerce, the average cart abandonment rate hovers around a staggering 70%, and conversion rates often struggle to surpass the 2.5% industry benchmark. Why? Because generic, one-size-fits-all marketing fails to connect with the individual.

At its heart, increasing your average order value (AOV) is all about one thing: encouraging customers to add a little something extra to their cart before they check out. We've all seen the proven tactics in action—bundling products together, upselling to a premium version, setting free shipping thresholds, and creating tiered loyalty programs that reward bigger spends.

If you want to boost your Shopify store's revenue, you first have to grasp what your conversion rate actually means for your bottom line. It's not just another metric on a dashboard. It’s the clearest measure of how effectively you’re turning curious visitors—people you probably paid to get—into profitable customers.

When we talk about creating urgency, we're really digging into the science of behavioral economics. It’s all about tapping into fundamental psychological principles like the fear of missing out (FOMO) to get people to act now. The most successful brands know it’s a delicate dance between authentic scarcity, real social proof, and believable time constraints. Get it right, and you can turn a casual browser into a decisive buyer, boosting revenue and driving measurable ROI without sacrificing your profit margins.

To significantly reduce cart abandonment, you must identify and smooth out friction points in your customer's journey, a process deeply rooted in consumer psychology. This involves simplifying the checkout, being transparent about costs, and applying behavioral science principles—like urgency and scarcity—to guide customers over the finish line.

Shopify conversion rate optimization is the science of refining your store so more visitors complete a purchase. It’s less about chasing new traffic and more about maximizing the revenue from the visitors you already have. Grounded in consumer psychology and behavioral economics, even small shifts in design, messaging, or checkout flow can have a significant impact on your bottom line.

Driving more online sales is about so much more than just throwing money at ads. The real magic happens when you get inside your customers' heads and understand the psychological triggers that actually convince them to buy. This is a shift from simply selling products to ethically applying principles from behavioral economics—like scarcity, social proof, and loss aversion—to build a shopping experience that’s genuinely persuasive and drives significant ROI.

Which text marketing trends do retail and restaurant brands need to pay attention to today?