Quikly Blog

Discover the science behind what makes consumers click "buy now" with actionable insights on urgency marketing, FOMO psychology, and proven tactics that top brands use to boost conversions.

Consumer PsychologyB2C MarketingConsumer Behavior

Using data analytics to better understand consumer behavior

Data analytics is arguably the most important starting point for brands looking to understand the actions of consumers. It gives a point of direction for marketers to work from.

Restaurant MarketingConsumer PsychologyB2C Marketing

The race to convenience in QSR

Providing consumers with the most optimal experience possible is a top priority for many brands. And for quick-service restaurants (QSRs), striving for convenience and quality control is a major focus.

B2C Marketing

Modern-day tools that help marketers cut through the noise

Every so often, B2C marketers come across innovative techniques that resonate strongly with consumers and help drive significant results. And today, when most marketers are battling against a noisy market, having resources available to combat overwhelmed or distracted consumers is a must.

Restaurant MarketingConsumer Psychology

Where to find consumer psychology in QSR marketing

Some industries truly understand the value of consumer psychology as a marketing tool and quick-service restaurants (QSRs) are among them.

Consumer PsychologyB2C Marketing

Checklist: Using psychology to better serve consumers

Every well-established company knows the importance of having a strong brand strategy. Outlining your mission and having pillars to look back on is critical to meeting your goals.

Consumer Psychology

3 unconventional benefits of consumer psychology

Consumers are complex creatures. Luckily for marketers, there’s a field of study designed to help consumer-facing brands better interact with their audiences. It’s known as consumer psychology, and it comes with a fair share of benefits.

Consumer Psychology

Using consumer psychology to cut through the noise (with podcast)

Loyalty ProgramsConsumer PsychologyScarcity Marketing

How to leverage scarcity in your loyalty program

Loyalty programs aren't just a designated channel for brands to offer personalized rewards and incentives to repeat customers. They’re also a strong platform for exercising consumer psychology principles. Scarcity marketing is a tool for encouraging urgency in consumers. Together, the two powerhouse marketing strategies help build brand loyalty — and fast.

Consumer PsychologyB2C Marketing

How to create familiarity in consumers

Sometimes, creating a sense of urgency in consumers that motivates them to act is as simple as promoting feelings of familiarity.

Consumer Psychology

Consumer psychology tactics for e-commerce

Consumer psychology is more commonly used in e-commerce than one might think. Many retail brands have incorporated psychological elements into their online presence, but spotting it may take a little help from consumer psychology experts.