Quikly Blog

Figuring out your customer acquisition cost seems straightforward on the surface: divide your total marketing and sales spend by the number of new customers you brought in.

If you want to increase your ecommerce sales, it's easy to get distracted by the latest marketing trend or shiny new tool. But real, sustainable growth doesn't come from chasing fads. It comes from mastering the psychological principles that drive consumer behavior.

Every visitor who clicks away from your store without buying represents a direct hit to your revenue. It's a missed connection. An exit-intent popup is a smart piece of tech that identifies when a shopper is about to leave—detecting behaviors like mouse movement towards the back button or address bar—and then triggers one last, compelling offer to persuade them to stay.

Tossing a new product onto your online store and hoping for the best isn't a launch—it's a gamble. A real launch is a carefully orchestrated event, one that builds a groundswell of excitement and turns potential buyers into loyal customers from day one. It’s less about the product itself and more about the story you tell and the anticipation you build before it even goes live.

With the industry benchmark for cart abandonment hovering near 70%, recovering potential sales is not just an opportunity; it's a critical business function that directly impacts ROI. A generic reminder email is no longer enough to reclaim this lost revenue. The most successful e-commerce brands understand that a high-converting recovery strategy is rooted in behavioral economics and consumer psychology. This guide moves beyond basic templates to dissect 10 advanced abandoned cart email examples, each grounded in proven scientific principles like scarcity, social proof, and loss aversion.

When it comes to ecommerce, your conversion rate is the metric that matters most. Plain and simple. It's the percentage of people visiting your website who actually follow through on a specific goal—usually, making a purchase. This single number tells you the story of how well your entire online store, from the ad that brought them in to the final click on the checkout page, is working to convince shoppers to buy. A higher conversion rate directly translates to more revenue and a healthier ROI on your marketing spend.

A successful black friday sale journey isn't just about slapping a discount on your homepage. It is a carefully architected experience, grounded in consumer psychology, designed to guide a customer from casual browsing to a confident purchase.

A bundle pricing strategy is the practice of selling multiple products or services together as a single package for a single price, which is typically lower than if a customer purchased each item individually.

If you want to improve online sales, you need to move beyond simple discounts and tap into the core psychological drivers that compel people to buy now. The key is not just creating urgency, but understanding the science behind it.

Optimizing your Shopify Plus checkout is more than a design decision; it's a strategic move to directly increase revenue by applying consumer psychology at the critical moment of purchase. By refining this final step, enterprise brands can significantly reduce friction, build trust, and transform a generic transaction into a branded experience that boosts both conversions and profit margins.

If you want to reduce your Shopify store's bounce rate, you've got to look at the whole picture. It's a mix of fixing technical hiccups, smoothing out the on-site experience, and tapping into shopper psychology to keep people from clicking away.