Urgency Marketing
Market With Me Quikly Season 2 Wrap-Up: Our Favorite Moments (with podcast)
“Let’s cut through the noise together,” is an invitation from Quikly to marketers looking to connect with consumers in a crowded market.
10 Urgency Marketing Tactics
Picture this: You’re sitting at home shopping online. You're trying to buy something for yourself — maybe technology, apparel or even food. You find a 50% off discount. However, this discount is only available for the next 22 hours, and near the purchase button it tells you that ordering it within three hours will allow you to get free shipping.
This is an example of urgency marketing, or crafting marketing promotions in a way that drives immediate consumer response. As a brand, you’re familiar with this strategy. You likely already use it. But do you know just how many tactics fall into this category? And what types of flaws come along with their benefits?
Mobile App MarketingRestaurant Marketing
The role of data analytics in your QSR's mobile app marketing
Fast-food restaurants and mobile apps seem to be a recipe for success. After all, they’re both based on the beauty of convenience. But success isn’t always guaranteed. Even the most well-oiled QSR mobile apps can run into mishaps. What’s one worth avoiding? Not prioritizing data analytics.
Consumer Psychology
Want customers to feel a personal attachment to your brand? Here's the psychology behind it.
Consumers have a tendency to appreciate things that are relevant to them. In marketing, this concept appears in the form of tailored messaging, familiar or nostalgic products or personalized content. It’s also present in consumer behavior. Feelings of missing out or a desire to protect what's theirs can influence purchase decisions.
