Marketing staples aren’t just some random occurrence. They are tried-and-true tactics that through many industries, consumers and campaigns have proved worthy of being helpful to brands. Loyalty programs are a trusted marketing tool that provides consumers and brands with many benefits, but what makes them work?
Once your brand builds its email list, it can be pretty disappointing to see that engagement from subscribers isn’t quite what you'd hoped for. You’re confident that at some point in the past your subscribers found value in your content, but now they’ve gone dark — and you’ve got the click-through rates to prove it.
To craft a strong text marketing message, you must know what to do and what to avoid. Familiarizing yourself with general SMS marketing mistakes is a good first step; deciding what content should go inside your message is the next.
