Quikly Blog

A successful black friday sale journey isn't just about slapping a discount on your homepage. It is a carefully architected experience, grounded in consumer psychology, designed to guide a customer from casual browsing to a confident purchase.

A bundle pricing strategy is the practice of selling multiple products or services together as a single package for a single price, which is typically lower than if a customer purchased each item individually.

If you want to improve online sales, you need to move beyond simple discounts and tap into the core psychological drivers that compel people to buy now. The key is not just creating urgency, but understanding the science behind it.

Optimizing your Shopify Plus checkout is more than a design decision; it's a strategic move to directly increase revenue by applying consumer psychology at the critical moment of purchase. By refining this final step, enterprise brands can significantly reduce friction, build trust, and transform a generic transaction into a branded experience that boosts both conversions and profit margins.

If you want to reduce your Shopify store's bounce rate, you've got to look at the whole picture. It's a mix of fixing technical hiccups, smoothing out the on-site experience, and tapping into shopper psychology to keep people from clicking away.

Ever had a customer on the very brink of buying, only to see them vanish? An exit-intent pop-up is your last, best chance to win them back. It’s a message that appears the exact moment a visitor’s cursor signals they’re about to leave your site. Think of it as a final, intelligent attempt to re-engage them with a compelling offer, recover a lost sale, or capture an email. When grounded in consumer psychology, the best exit-intent pop-ups convert between 2-4% of abandoning visitors—a simple tactic that can add a significant new revenue stream.

Think about the last time a limited-time offer or a "24-hours only" sale caught your eye. That’s promotional marketing in action. It’s a specific strategy grounded in consumer psychology, built to trigger immediate customer action and give sales a short-term boost.

A Shopify sales funnel isn't just a marketing buzzword. It's a system engineered to guide a potential customer through a psychological journey—from initial awareness to a confident purchase, and ideally, into a loyal brand advocate. It's about turning casual window shoppers into high-value, repeat customers by understanding and influencing their decision-making process.

Imagine a customer walking up to you and telling you exactly what they want to buy, their favorite colors, and even when their best friend's birthday is. That's the power of zero-party data—it's information a customer chooses to share with you, completely on their own terms. It turns the old data collection guessing game into a genuine conversation.

Forget everything you know about marketing campaigns planned months in advance. Real-time marketing is all about engaging with your customers right here, right now, with messages that are timely and deeply relevant to what they’re doing in the moment. Instead of sticking to a rigid script, it’s about reacting to current events, trends, or immediate customer data to spark instant action and drive revenue.

In marketing, a conversion is the pivotal moment a website visitor completes a specific, desired action.