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    Consumer Psychology Scarcity B2C Psychology 1.0

    Scarcity marketing and the brain

    This post is part of a series called B2C Psychology 1.0 In a world where a single minute on the internet consists of 188 million emails sent, 3.8 mill...

    Consumer Psychology B2C Psychology 1.0

    Using consumer psychology to cut through the noise

    This post is the first in a series called "B2C Psychology 1.0." Dante Pirouz spent years working for an internationally acclaimed advertising agency o...

    Digital Marketing

    4 themes from Digital Summit Detroit 2019

    If you’re a marketer who missed Digital Summit Detroit 2019, don’t worry. We've got you covered. While speakers brought a ton of thought-provoking res...

    Consumer Psychology Scarcity

    How the psychology of Black Friday inspired the founding of a company

    Allan and Nan Geller didn’t enjoy shopping. Like a lot of people, they found it uneventful, boring, a chore. But in the early 1990s, things changed. T...

    Customer Psychology

    6 fast facts on scarcity marketing

    If used in the right way, scarcity can be a powerful tactic in helping to draw attention to products and motivate consumer behaviors. If used in the w...

    SMS Quikly sms marketing

    How to Avoid Common SMS Marketing Mistakes

    With brands typically seeing a 98% open rate and a 45% response rate when it comes to SMS outreach, no wonder you’ve decided to make this a part of yo...


    11 ways to solve your top SMS marketing challenges

    Over 160 marketing and loyalty leaders registered for our recent webinar, "Why You're Not Seeing ROI Out of Your SMS Marketing," featuring two top mob...

    urgency marketing, scarcity, FOMO

    9 fast facts about Amazon Prime Day 2019

    Amazon Prime Day has become the Black Friday of the summer, and the days leading up to it are a media frenzy. This year, the event ran from July 15-16...


    Why You Should Really Dial In Your SMS Marketing [Infographic]

    Catching a consumer's attention is one of today's ultimate marketing challenges. 


    5 ways businesses are seeing results from text message marketing

    With open rates over 90 percent, it’s no wonder that there’s an increasing buzz around text message marketing. But what kinds of results are really po...