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    Consumer Psychology Scarcity

    How the psychology of Black Friday inspired the founding of a company

    Allan and Nan Geller didn’t enjoy shopping. Like a lot of people, they found it uneventful, boring, a chore. But in the early 1990s, things changed. T...

    Customer Psychology

    6 fast facts on scarcity marketing

    If used in the right way, scarcity can be a powerful tactic in helping to draw attention to products and motivate consumer behaviors. If used in the w...

    SMS Quikly sms marketing

    How to Avoid Common SMS Marketing Mistakes

    With brands typically seeing a 98% open rate and a 45% response rate when it comes to SMS outreach, no wonder you’ve decided to make this a part of yo...

    SMS

    11 ways to solve your top SMS marketing challenges

    Over 160 marketing and loyalty leaders registered for our recent webinar, "Why You're Not Seeing ROI Out of Your SMS Marketing," featuring two top mob...

    urgency marketing, scarcity, FOMO

    9 fast facts about Amazon Prime Day 2019

    Amazon Prime Day has become the Black Friday of the summer, and the days leading up to it are a media frenzy. This year, the event ran from July 15-16...

    SMS

    Why You Should Really Dial In Your SMS Marketing [Infographic]

    Catching a consumer's attention is one of today's ultimate marketing challenges. 

    SMS

    5 ways businesses are seeing results from text message marketing

    With open rates over 90 percent, it’s no wonder that there’s an increasing buzz around text message marketing. But what kinds of results are really po...

    Social Media Instagram

    Using Instagram for your business? 24 stats to know

    Did you know that Instagram has 1 billion monthly active users? That means you have millions upon millions of opportunities every month to globally ma...

    Acquire SMS

    12 Ways to Make the Most of Your SMS Marketing

    With a 98% open rate and a 45% response rate, texts can offer significant value in marketing. SMS communications can also be trackable, interactive an...

    Email marketing

    How to turn email subscribers into customers

    By now, you’re an email subscriber champ, but we all know the real win is converting those subscribers into customers. To help guide you on your conve...