Quikly Blog

Discover the science behind what makes consumers click "buy now" with actionable insights on urgency marketing, FOMO psychology, and proven tactics that top brands use to boost conversions.

Consumer Promotions and Rewards

How consumer incentives can benefit your brand

When you want to empower your customers to make the best decisions for themselves, consumer incentives can help.

Social Media Marketing

3 current trends impacting social media marketing

At any given point in time, one thing’s for sure: We can expect that social media marketing will take a turn.

Loyalty Programs

Loyalty programs: 6 modern tactics

If you’ve followed the trajectory of loyalty programs since their start, you may have noticed the many iterations they’ve taken on.

Consumer Psychology

The psychology of color — and what brands should know

Have you ever picked up a product or chosen a brand because you connected with its color? You may have even if you don't realize it.

Restaurant Marketing

4 QSRs leading digital innovations

One look at the news today and you’ll notice a major uptake in an ongoing shift: Quick-service restaurants (QSRs) are prioritizing digital campaigns.

Consumer PsychologyB2C MarketingSocial Proof in Marketing

Social proof: 4 insights from marketing psychology experts

Marketing psychology is a vast topic filled with lots of information and sub fields. At times, breaking down those concepts into small pieces can make them easier to understand.

Email MarketingConsumer Engagement

The benefits of adding gamification to your email marketing

Elements of gaming don’t have to be reserved for specific campaigns — your email marketing can join in the fun too.

Consumer Psychology

8 marketing psychology tactics for B2C brands

As a self-proclaimed lover of consumer psychology, I’ve grown increasingly fascinated by the topic over the last few months. That fascination has led me down a rabbit hole of curiosity, where I’m met with questions regarding consumer behavior, innovative marketing practices and branding.

Conversion Rate Optimization

What makes a good CTA?

Every seasoned B2C marketer has created a call-to-action (CTA) at one point or another. It’s an essential part of any marketing campaign and for a good reason: A CTA encourages an audience to take a specific action, usually in the form of a purchase or sign-up.